Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

By on February 4, 2011 at 3:20 PM.

Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

As it turns out, Motorola’s Super Bowl XLV television advertisement won’t be as blatant a shot at Apple as the teaser spot we showed you on earlier this week. Orwell’s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed “Empower the People,” the commercial pitches Motorola’s upcoming XOOM tablet as an orange in a world full of, ahem, apples. “The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Motorola Mobility CMO Bill Ogle in a statement. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.” Hit the break for the video preview of Motorola’s commercial for its upcoming XOOM tablet, along with a press release. More →

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Motorola’s Super Bowl ad takes aim at Apple [video]

By on January 31, 2011 at 3:43 PM.

Motorola’s Super Bowl ad takes aim at Apple [video]

Motorola won’t be pulling any punches during the Super Bowl this year as it prepares to run a spot that calls out Apple’s iconic 1984 Macintosh television advertisement. The reborn cell phone maker uploaded its Super Bowl commercial to YouTube today in an effort to generate some buzz — and generate some buzz it will. Motorola’s “Goodbye 1984″ ad references one of the most famous Apple commercials of all time, which compared Microsoft’s stranglehold on the PC market to Orwell’s famous novel, 1984. “2011 looks a lot like 1984,” the commercial contends, suggesting that it’s time for consumers to have choices beyond Apple’s iPad — namely, the upcoming Motorola XOOM. In any event, it’s a smart spot that is sure to make some waves and ruffle some feathers. Hit the jump for the full commercial.

UPDATE: A Motorola rep just reached out to clarify that this spot is a teaser for Motorola’s upcoming Super Bowl ad, not the actual ad, which will premier on Super Bowl Sunday. More →

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