Facebook Messaging App Analysis

Zuckerberg’s big headache: Messaging app fans don’t use Facebook

By on November 27, 2013 at 3:45 PM.

Zuckerberg’s big headache: Messaging app fans don’t use Facebook

A new report by On Device Research hammers in the challenge Facebook is facing right now. Confirming other reports on the topic, ODR finds that Facebook usage is heaviest among users aged 51 years and older. In sharp contrast, WhatsApp usage peaks among the 25-39 year olds. In the 16-24 year old bracket, the percentage of Americans using Facebook on a weekly basis outpaces WhatsApp users by the slimmest of margins at 40% to 37%. But the most interesting finding in the ODR report concerns the surprisingly small overlap between Facebook and WhatsApp users. More →

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YouTube Google+ Comments Criticism

YouTube cofounder slams decision to force Google+ on YouTube users

By on November 8, 2013 at 7:05 PM.

YouTube cofounder slams decision to force Google+ on YouTube users

Count YouTube cofounder Jawed Karim among those who’s not a fan of forcing YouTube commenters to have a Google+ account. As The Guardian notesKarim this week posted a comment on his YouTube page asking “why the f— do I need a Google+ account to comment on a video?” Google has claimed that it’s requiring commenters to have Google+ accounts to help them “see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles,” and thus deliver a more personalized experience. Even so, Google’s assurance that the new comments system is being put in place for users’ benefit is unlikely to quell critics who think the company is cynically trying to find yet another sneaky way to foist Google+ on everyone.

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Facebook Mouse Cursor Tracking

Facebook may have actually figured out a way to out-stalk Google

By on November 1, 2013 at 12:20 PM.

Facebook may have actually figured out a way to out-stalk Google

Facebook just may have gotten a leg up in its race with Google to see which company can come up with creepier ways to collect information on its users. The Wall Street Journal reports that Facebook is testing out technology that would actually track the mouse cursor movements that users make while they’re visiting the website as a way to watch more subtle interactions than standard clicks. Facebook analytics chief Ken Rudin tells the Journal that Facebook would like to know answers to questions such as “Did your cursor hover over that ad… and was the newsfeed in a viewable area?” Rudin emphasizes that no decision has been made on whether to roll out the cursor-tracking technology although he says that company “will probably know in a couple of months” whether it’s worth deploying.

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Facebook Video Ads Delay

Facebook reportedly puts off adding video ads until next year

By on October 25, 2013 at 8:30 PM.

Facebook reportedly puts off adding video ads until next year

Good news for everyone who’s been dreading having video ads play when you log into Facebook: It seems Mark Zuckerberg and friends have decided to delay the debut of Facebook video ads until at least 2014. Unnamed sources tell AllThingsD that Facebook has told advertising partners that they shouldn’t expect any video ads to go up this year because Facebook is still trying to figure out how to make them work without annoying its user base. The good news is that Facebook has apparently decided that the autoplay ads won’t have any sound unless users decide to click on them and flip the sound on, AllThingsD reports.

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Twitter Direct Messaging Revamp

Twitter reportedly pondering a WhatsApp-style direct messaging app

By on October 17, 2013 at 8:30 PM.

Twitter reportedly pondering a WhatsApp-style direct messaging app

Could Twitter soon go head-to-head with WhatsApp, Kik and other big mobile messaging services? Unnamed sources tell AllThingsD that Twitter has been working on “plans to significantly update its direct-messaging product in the near future” and has even “kicked around the idea of launching a standalone direct-messaging application separate from the Twitter app.” Doing a standalone direct-messaging app would put Twitter in direct competition with the scores of messaging apps that have taken the mobile world by storm over the past couple of years. AllThingsD notes that Twitter is still not settled as to whether its messaging revamp will include a standalone app for direct messages, although the company is definitely feeling some competitive heat from its rivals in the mobile messaging world.

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Facebook Search Privacy

Facebook policy change leaves users with nowhere to hide

By on October 11, 2013 at 2:30 PM.

Facebook policy change leaves users with nowhere to hide

Facebook users who prefer to lurk in the shadows will not be terribly pleased to learn of a new change to Facebook’s privacy settings that is currently in the process of being rolled out. Facebook users until now have had the option to hide their accounts from the website’s search service. Enabling the setting would mean that their profiles would not be included in search results even when people search for them by name. This will no longer be the case once Facebook removes the privacy option in question, however. Facebook says that the new change will only impact a single-digit percentage of its user base, but we’re not sure how comforting that is. Considering Facebook is currently home to about 1.2 billion users, that means this change could impact more than 100 million people around the world.

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Instagram User Feed Ads

All good things must end: Instagram officially bringing ads to user feeds

By on October 3, 2013 at 9:45 PM.

All good things must end: Instagram officially bringing ads to user feeds

Come on, Instagram users: You didn’t think your feed would stay blissfully ad-free forever, did you? Instagram announced on Wednesday that it will start delivering ads to users’ Instagram feeds over the next couple of months as a way to grow its revenues. The Facebook-owned company says it wants to make sure that “any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands” and will insist that the ads it displays will “be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.” Users will also be able to block ads that they don’t like and will be able to give Instagram feedback about what ads they’d prefer to see in their feeds.

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Facebook CEO Zuckerberg NSA Scandal

Zuckerberg: NSA scandal hurt users’ trust in Facebook

By on September 19, 2013 at 11:30 PM.

Zuckerberg: NSA scandal hurt users’ trust in Facebook

The fallout from the National Security Agency surveillance scandal hasn’t just hurt trust between American tech companies and foreign governments — it’s also damaged the relationship between American tech companies and their own customers. Per ReutersFacebook CEO Mark Zuckerberg said this week that revelations about the NSA’s vast data collection practices have made users less likely to trust Facebook and said that the government’s handling of the scandal has been woefully inept. More →

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Facebook Mobile App Video Ads

Facebook working to squeeze silent auto-play video ads into mobile app

By on September 13, 2013 at 7:05 PM.

Facebook working to squeeze silent auto-play video ads into mobile app

So, you thought you could escape the coming era of auto-play video ads on Facebook by accessing the site through your mobile phone, did you? Well, you’re out of luck. Facebook announced this week that it will bring auto-play videos to its mobile app that wouldn’t play any sound unless users click on them. Although the auto-play videos will be limited to videos from users’ friends and their favorite bands at first, Facebook does say that it wants to bring silent auto-play video ads to its mobile app if they won’t degrade the user experience. Facebook has been experimenting with adding auto-play ads with full sound to users’ pages on its desktop website although it’s apparently still trying to figure out how to add them without driving users crazy.

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Facebook Instagram Ads Coming

Yes, ads are coming to Instagram

By on September 9, 2013 at 3:15 PM.

Yes, ads are coming to Instagram

Are you ready for your Instagram feed to be just as clogged with ads as your Facebook page? If not, then too bad: The Wall Street Journal reports that Instagram will soon start supporting ads anyway. Specifically, the Journal says that former Facebook executive and current Instagram COO Emily White has been leading an effort to generate more revenue for Instagram and that we should expect to start seeing ads on the photo-sharing service within the next year. The Journal says that White’s challenge has been figuring out “how to integrate marketing without jeopardizing Instagram’s cool factor.” Given that Instagram is now competing in the short video-sharing realm with popular services such as Vine, it can ill-afford to alienate users and will have to implement advertisements on the service cautiously.

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Facebook Spam Annual Revenues

Facebook spam estimated to be a $200 million industry

By on August 29, 2013 at 12:00 PM.

Facebook spam estimated to be a $200 million industry

The people on Facebook who tell you how their friend made $85,000 a year working from home are doing quite well for themselves. The Guardian reports that a team of researchers in Italy estimated that Facebook spam generates around $202 million a year in annual revenue and that spammers get paid between $13 to $58 per post depending on the number of subscribers a particular page has. While many of us find Facebook spammers annoying, the spammers themselves actually told the researchers that Facebook tolerates their presence because they generate more hits for Facebook pages. More →

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Facebook Mobile Payment Platform

Facebook could soon help you with your online shopping

By on August 15, 2013 at 9:30 PM.

Facebook could soon help you with your online shopping

Facebook is always thinking of new ways to generate revenue and its latest venture looks as though it could actually add value to the site without spamming users with annoying auto-play video ads. TechCrunch reports that Facebook is testing out its own mobile payment program that “pre-fills credit card and billing info” onto your mobile payment platform of choice, whether it’s PayPal, Stripe, Braintree or another option. TechCrunch says that the new payments feature is supposed to be a compliment, and not a competitor with, other payment platforms since it is just “a data layer that rides on top of other payment services.”

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