Facebook Instagram Ads Coming

Yes, ads are coming to Instagram

By on September 9, 2013 at 3:15 PM.

Yes, ads are coming to Instagram

Are you ready for your Instagram feed to be just as clogged with ads as your Facebook page? If not, then too bad: The Wall Street Journal reports that Instagram will soon start supporting ads anyway. Specifically, the Journal says that former Facebook executive and current Instagram COO Emily White has been leading an effort to generate more revenue for Instagram and that we should expect to start seeing ads on the photo-sharing service within the next year. The Journal says that White’s challenge has been figuring out “how to integrate marketing without jeopardizing Instagram’s cool factor.” Given that Instagram is now competing in the short video-sharing realm with popular services such as Vine, it can ill-afford to alienate users and will have to implement advertisements on the service cautiously.

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Facebook Spam Annual Revenues

Facebook spam estimated to be a $200 million industry

By on August 29, 2013 at 12:00 PM.

Facebook spam estimated to be a $200 million industry

The people on Facebook who tell you how their friend made $85,000 a year working from home are doing quite well for themselves. The Guardian reports that a team of researchers in Italy estimated that Facebook spam generates around $202 million a year in annual revenue and that spammers get paid between $13 to $58 per post depending on the number of subscribers a particular page has. While many of us find Facebook spammers annoying, the spammers themselves actually told the researchers that Facebook tolerates their presence because they generate more hits for Facebook pages. More →

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Facebook Mobile Payment Platform

Facebook could soon help you with your online shopping

By on August 15, 2013 at 9:30 PM.

Facebook could soon help you with your online shopping

Facebook is always thinking of new ways to generate revenue and its latest venture looks as though it could actually add value to the site without spamming users with annoying auto-play video ads. TechCrunch reports that Facebook is testing out its own mobile payment program that “pre-fills credit card and billing info” onto your mobile payment platform of choice, whether it’s PayPal, Stripe, Braintree or another option. TechCrunch says that the new payments feature is supposed to be a compliment, and not a competitor with, other payment platforms since it is just “a data layer that rides on top of other payment services.”

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Facebook 15-Second Video Ads

Using Facebook is about to get a lot more annoying

By on July 30, 2013 at 4:20 PM.

Using Facebook is about to get a lot more annoying

It was only a matter of time before Facebook started bringing auto-play ads into users’ news feeds. Unnamed sources tell Bloomberg that Facebook will start letting marketers “buy their way directly” into Facebook users’ feeds “with a 15-second pitch” that will cost them between $1 million to $2.5 million per day to buy. Bloomberg’s sources say that “the commercials will initially be sold on a full-day basis and can only be targeted to users based on age and gender” and that “Facebook members won’t see a spot more than three times in a given day.” Facebook CEO Mark Zuckerberg has pushed back the timetable for when the new ads will launch because he wants to make sure that they don’t degrade users’ experience on the site, Bloomberg’s sources say.

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Google+ Social Sharing Analysis

Google+ still a ghost town, getting beat by LinkedIn for social sharing

By on July 19, 2013 at 5:15 PM.

Google+ still a ghost town, getting beat by LinkedIn for social sharing

Plenty of people have Google+ accounts, but do many people actually use them for being social? Marketing Land reports that online brand management firm Gigya has released new data showing that Google’s social network only accounts for 2% of all social sharing across the web. Facebook is unsurprisingly still the top network for sharing, accounting for half of all content shared across the Internet. Twitter and Pinterest also account for significant portions of shared content, respectively accounting for 24% and 16% of social sharing. The most embarrassing part for Google, though, is that LinkedIn is actually beating Google+ for shared content with a 3% share, meaning that Google+ users share even less than users of a website that is mostly used for business networking.

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Twitter Popularity Analysis

Noted critic on Twitter: ‘It’s toast. Over. Done. History.’

By on July 12, 2013 at 2:55 PM.

Noted critic on Twitter: ‘It’s toast. Over. Done. History.’

Noted industry analyst and former consultant to major labels Bob Lefsetz is best known for his thoughts on the music industry, but he dabbles in other areas from time to time including social networking. The analyst recently noted that Facebook appears to be losing its appeal among younger users, which could certainly be a big problem over time, and now Lefsetz has set his sights on Twitter, which he says will soon be a thing of the past. More →

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Instagram Website Video Embedding

Instagram launches video embedding for all websites

By on July 10, 2013 at 10:45 PM.

Instagram launches video embedding for all websites

Instagram on Wednesday announced an important new feature that could help its video-sharing service grow by leaps and bounds: embedding onto websites. Instagram’s embedding protocols are very similar to YouTube’s, as you can click a “share” button below a video that then gives you HTML code that you copy and paste onto your website. The Facebook-owned Instagram is also assuring its users that “your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.” Instagram’s video sharing service, which lets users upload videos of up to 15 seconds in length, is an attempt by Facebook to keep up with Twitter’s popular Vine video app. With an active user count of around 130 million people, Instagram’s video sharing figures to be a very popular feature for mobile users.

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Facebook Business Strategy Analysis

Why Facebook no longer looks destined to take over the Internet

By on June 5, 2013 at 6:30 PM.

Why Facebook no longer looks destined to take over the Internet

Just a little more than a year ago, Wall Street’s IPO hype machine went into overdrive pushing Facebook as the next Google or Amazon — that is, a company destined to branch out from its original mission to conquer a large segment of services on the Internet. But now that Facebook has been public for more than a year, its prospects becoming a Google or Amazon-style behemoth seem much more distant, Reuters reports. To be clear, there’s little chance that Facebook will be like MySpace, which saw its user count completely crash over the span of a year in 2010, but there’s also little sign that the company’s ambitions to challenge Google in the search realm will ever bear any fruit. More →

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Wordpress Tumblr Imports

Angry Tumblr users flee to WordPress as Yahoo announces $1.1 billion acquisition

By on May 20, 2013 at 8:45 AM.

Angry Tumblr users flee to WordPress as Yahoo announces $1.1 billion acquisition

After a number of newspapers and blogs wrote about Yahoo’s now-confirmed $1.1 billion acquisition of popular blogging platform Tumblr, users were angry. The world has no idea what Yahoo has in store for Tumblr, of course, but the Internet giant’s reputation has many users worried. So much so, in fact, that some have already begun to defect. According to WordPress CEO Matt Mullenweg, Tumblr users are switching to WordPress in droves. In a recent blog post, Mullenweg says WordPress typically imports between 400 and 600 Tumblr posts per hour, but during a one-hour period on Sunday as news of the imminent deal spread, that figure climbed to 72,000. Yahoo confirmed the $1.1 billion deal on Monday, and it is expected to announce further details during a press conference in New York on Monday evening. Yahoo’s full press release announcing the acquisition follows below. More →

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Facebook Monthly Visitors April 2013

Study claims Facebook has lost 6 million U.S. visitors in just one month

By on April 29, 2013 at 8:00 PM.

Study claims Facebook has lost 6 million U.S. visitors in just one month

Facebook isn’t in any danger of experiencing a MySpace-style implosion anytime soon, but that doesn’t mean the social networking giant isn’t in danger of seeing its clout slowly erode over time. The Guardian reports that a new study from SocialBakers shows that Facebook lost around 6 million visitors in the United States in just the last month alone, which represents a 4% decline of its total user base. The most recent drop in American Facebook visitors is part of a sustained decline, since SocialBakers estimates that the social networking site has seen a drop of around 9 million visitors over the past six months. The good news for Facebook is that its own photo-sharing social network Instagram has apparently picked up the slack and has “seen surges in popularity with younger age groups.”

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Facebook reportedly working to bring autoplay video ads to user timelines

Facebook reportedly working to bring autoplay video ads to user timelines

By on April 16, 2013 at 8:00 PM.

Facebook reportedly working to bring autoplay video ads to user timelines

Facebook seems intent on testing its users’ patience for annoying and invasive content. Unnamed sources have told AdAge that Facebook is working with ad agencies to bring video advertisements to users’ Facebook timelines that will likely “be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens.” AdAge says that Facebook hopes to make more than $4 million a day just from the new video ads, which it says “could be eagerly sought after by agencies that have plenty of TV ad creative on their hands and not enough TV-like web inventory to place it in.”

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Facebook Celebrity Messaging

Facebook starts charging wannabe stalkers to message celebrities

By on April 8, 2013 at 1:05 PM.

Facebook starts charging wannabe stalkers to message celebrities

You can still send Snoop Dogg links to streams of your demo tape over Facebook (FB), but it’s going to cost you. The Sunday Times reports that Facebook has started rolling out a program in the United Kingdom that allows Facebook users to send celebrities direct messages if they pay a fee. Facebook says that the charges are intended to help people reduce the number of unwanted messages they receive from people don’t know since paid messages are delivered directly to the user’s inbox at the top of the page while unpaid messages from unknown people are dumped into a less prominent folder. Facebook also says that it’s “testing a number of price points in the U.K. and other countries to establish the optimal fee that signals importance.”

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