Facebook reportedly working to bring autoplay video ads to user timelines

Facebook reportedly working to bring autoplay video ads to user timelines

By on April 16, 2013 at 8:00 PM.

Facebook reportedly working to bring autoplay video ads to user timelines

Facebook seems intent on testing its users’ patience for annoying and invasive content. Unnamed sources have told AdAge that Facebook is working with ad agencies to bring video advertisements to users’ Facebook timelines that will likely “be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens.” AdAge says that Facebook hopes to make more than $4 million a day just from the new video ads, which it says “could be eagerly sought after by agencies that have plenty of TV ad creative on their hands and not enough TV-like web inventory to place it in.”

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Facebook Celebrity Messaging

Facebook starts charging wannabe stalkers to message celebrities

By on April 8, 2013 at 1:05 PM.

Facebook starts charging wannabe stalkers to message celebrities

You can still send Snoop Dogg links to streams of your demo tape over Facebook (FB), but it’s going to cost you. The Sunday Times reports that Facebook has started rolling out a program in the United Kingdom that allows Facebook users to send celebrities direct messages if they pay a fee. Facebook says that the charges are intended to help people reduce the number of unwanted messages they receive from people don’t know since paid messages are delivered directly to the user’s inbox at the top of the page while unpaid messages from unknown people are dumped into a less prominent folder. Facebook also says that it’s “testing a number of price points in the U.K. and other countries to establish the optimal fee that signals importance.”

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Apple Social Network Stalkers

New Apple tech may out ‘stalkers’ on social networks

By on March 12, 2013 at 11:58 PM.

New Apple tech may out ‘stalkers’ on social networks

There are some areas where Apple (AAPL) thrives and some areas where it continues to struggle, and social networks definitely fall into the latter category. Apple’s failed Ping service is the biggest piece of evidence that the company isn’t quite sure what users want from a social network, so the company now relies on deeper Twitter, Facebook (FB) and Yelp integration for most of the social aspects of iOS. Apple is still toying with its own social features behind closed doors that may enhance various third-party social services though, and a new patent reveals some interesting functionality that Apple is developing. More →

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Smartphone App Removes Ex

Smartphone app systematically removes all pictures of your ex from your Facebook page

By on February 14, 2013 at 3:56 PM.

Smartphone app systematically removes all pictures of your ex from your Facebook page

For many people, Valentine’s Day is a bitter reminder of failed past relationships. But now those people have a way to more easily forget about their heartaches by removing all pictures and status updates featuring their ex from their Facebook (FB) profiles. Business Insider reports on a new smartphone app called KillSwitch that will identify a “‘target’ from your list of Facebook friends” and “will then find every photo, status update, and post related to you and the individual and will wipe all traces from Facebook without them finding out.” More →

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Netflix CEO Facebook Controversy

Netflix CEO fights for the right to post company milestones on Facebook

By on February 1, 2013 at 11:59 PM.

Netflix CEO fights for the right to post company milestones on Facebook

It may not seem like the most pressing matter in an era of massive financial scandals, but the Securities and Exchange Commission has decided to go after Netflix (NFLX) CEO Reed Hastings for posting information about Netflix company milestones on his Facebook (FB) page. According to Bloomberg, the SEC believes that Hastings’ Facebook post, which announced that Netflix users had watched more than 1 billion hours of content over the company’s streaming service, may have violated regulations requiring that such information must be disclosed “through a press release on a widely disseminated news or wire service, or by ‘any other non-exclusionary method’ that provides broad public access.”  More →

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Google+ Usage Analysis

The sneaky brilliance of Google+: People are using it without even realizing it

By on January 29, 2013 at 7:04 PM.

The sneaky brilliance of Google+: People are using it without even realizing it

You may not visit Google+ every day and check status updates obsessively as you do with Facebook (FB) or Twitter, but that doesn’t mean you aren’t using Google’s (GOOG) social network. Forbes‘ David Thier writes that the brilliant thing about Google+ from a revenue-generating perspective is that “as long as you’re signed into Google services or properties, you’re passively using Google+, and the site collects data either way.” This means searches you conduct on Google Maps, YouTube or the Google Play store are all little data points that are collected by Google+ and are used to improve micro-targeting for advertisements. You may not think this is necessarily a good thing, of course, but it is certainly a clever move on Google’s part.

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Facebook Graph Search Opt Out

As Graph Search launch nears, Facebook quietly tweaks privacy policy so users can’t opt out of search results

By on January 17, 2013 at 1:10 PM.

As Graph Search launch nears, Facebook quietly tweaks privacy policy so users can’t opt out of search results

Facebook (FB) has a lot riding on Graph Search, which was unveiled earlier this week. The company’s intra-site search engine isn’t just about finding new ways to connect users with the information they want, it’s about a next-generation advertising product that allows Facebook to woo clients with a better class of targeted ads. The wider Graph Search’s reach, the better, and Facebook has begun making moves to ensure its new search product covers as many users as possible — moves that will likely spark a new round of Facebook rage. More →

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Facebook User Decline

1.4 million Americans reportedly ditched Facebook in December

By on January 16, 2013 at 11:10 AM.

1.4 million Americans reportedly ditched Facebook in December

We may have finally hit peak Facebook (FB). Per MarketWatch, new data from social media tracking company SocialBakers found that “the number of Americans using Facebook fell by nearly 1.4 million in early December.” What’s more, SocialBakers CEO Jan Rezab told MarketWatch that “Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” meaning the social network has very little room to grow in markets where it’s already highly saturated. Of course, since Facebook still has more than 1 billion users worldwide and 167 million in the United States alone, the company can afford to lose 1.4 million here or there. The question is whether this user loss is a mere blip or the start of a trend.

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Google+ Analysis

Google+ can’t fail because it’s the ‘Borg-like hive-queen’ of all Google services

By on January 8, 2013 at 11:56 PM.

Google+ can’t fail because it’s the ‘Borg-like hive-queen’ of all Google services

As a direct Facebook (FB) competitor, Google+ doesn’t stack up well. But what if directly competing with Facebook isn’t the point of Google’s (GOOG) social networking service? Over at Fast Company, David Llorens makes a reasonable case that Google+ simply cannot fail because Google has decided to make it “the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more.” More →

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Facebook Privacy Shortcuts Release Date

Facebook’s new easier-to-manage ‘Privacy Shortcuts’ rolling out globally

By on December 21, 2012 at 6:57 PM.

Facebook’s new easier-to-manage ‘Privacy Shortcuts’ rolling out globally

Managing Facebook (FB) privacy settings can be a daunting nightmare. Facebook’s new “Privacy Shortcuts” is designed to make sharing items as transparent as possible with always-visible privacy button on the top toolbar. The update also brings “an easier-to-use Activity Log, and a new Request and Removal tool for managing multiple photos you’re tagged in.” The new Facebook privacy controls are rolling out globally starting on Friday and will arrive for all users by the end of the year. For the full details on all of the new changes, be sure to visit Facebook’s Newsroom here.

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Instagram Photo Licensing

Instagram backs down, reverts to older terms of service

By on December 21, 2012 at 8:32 AM.

Instagram backs down, reverts to older terms of service

Faced with a user backlash against its updated terms of service, Instagram on Thursday backed down and said it was reverting to its prior language that dealt with how user photos could be used in conjunction with advertisements. The new terms of service caused an uproar because they told users that they must “agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you.” Under the original terms, which made no explicit mention of licensing out photos for business advertisements, users needed to “agree that Instagram may place… advertising and promotions on the Service or on, about, or in conjunction with your Content.” In announcing the decision to go back to the older terms, Instagram cofounder Kevin Systrom said that in the future the company will “take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work” rather than springing changes on users through terms of service updates.

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MySpace Tom

Years after cashing out, MySpace cofounder mocks people who work for a living

By on December 20, 2012 at 10:44 PM.

Years after cashing out, MySpace cofounder mocks people who work for a living

Let’s say you got Rupert Murdoch’s News Corporation to vastly overpay for your upstart social networking site, thus giving you the option of cashing out and retiring early. You’d be probably be pretty proud of yourself, so much so that you’d scoff at all the poor suckers who still have to do real work for a living. And per BusinessInsider, that’s precisely what MySpace founder Tom Anderson did this week when he described himself on his Twitter feed as “the guy who sold myspace in 2005 for $580 million while you slave away hoping for a half-day off.” Anderson’s tirade was in response to criticism from one of his Twitter followers who mocked Anderson for not being “able to keep a social network alive.”

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