It pains me greatly to acknowledge it, but blurting out whatever comes to mind on Twitter, Facebook or any number of social channels is a terrible idea. You already knew that, of course, but I’m talking about something more serious. Pecking out a furious tweet with a couple of typos is fairly embarrassing, but lately I’ve become fixated on the long-term consequences that are yet to be fully realized. It’s a notion I haven’t been able to shake since Justine Sacco was hastily fired from her job in December of 2013, and I’m not entirely certain that the world at large paused long enough to digest what that sequence of events truly described.
For those who were off preparing for the holidays, here’s a synopsis: Sacco fired off an admittedly less-than-glamourous tweet before boarding a long flight that was devoid of Wi-Fi. Hours before, she was relatively unknown from a celebrity standpoint. As she was passing through customs at her destination, it became clear that she no longer had a job.
Over the past few weeks, I’ve come to realize that her undoing wasn’t necessarily what she said, but where she said it. More →