Like Google, Facebook’s business is built around a simple design. It offers services to users for free, but those users are not Facebook’s customers. Instead, Facebook’s customers are companies that pay to run advertisements on its website and in its mobile apps. And the reason Facebook is so successful is that it offers its clients ways to target their ads better than most rivals. Why? Because Facebook knows so much about its users’ likes, dislikes and all sorts of other personal information.
It’s a successful model and it’s not going to change anytime soon. By using Facebook, you’re agreeing to let the company make use of your data in order to serve you targeted ads. As long as you understand that, then go right ahead and use Facebook all you’d like — but there are still a few things you’re better off keeping to yourself. More →