Facebook’s entire business model relies on targeted advertising, so the rise of the ad blocker is a serious threat to its way of life. So, in a blog post published today, the world’s biggest social network announced that it will start bypassing ad blockers, serving ads to users whether they like it or not.
To go along with the new forced ads, Facebook is also rolling out a new Ads Preferences. The settings (which, like user privacy settings, people will maybe look at once in their lives) allow you to see what companies have you on an ad list, and what topics or pages are being used to target ads at you. It’s a little creepy.