The Moto X is a big bet for Google and Motorola. It’s a phone that wouldn’t have existed if Google had not paid $12.5 billion for Motorola over a year and a half ago, and one that lets Google introduce its vision of a mass-market Android smartphone without taking center stage. In a world filled with everything from major smartphone manufacturers to non-name white-box vendors producing Android devices, why and how does this new flagship phone from Motorola shine through? It all boils down to something very Googley — data.
Google uses data like no other company, and with the Moto X it took an average of what screen size is acceptable to most consumers, the most comfortable shape of the phone based on data from focus groups, and features that exist just to try to fix statistical problems. One example is how, on average, we check our phone for the current time more than 50 times a day.
The most impressive thing to me about the Moto X though, is how un-Googley it feels. It’s a phone that actually has character, purpose and meaning, even though it was created in a test tube. It doesn’t feature the most mind-blowing hardware and it’s not the fastest Android phone in the world, but it doesn’t need to be.
It just needs to be the first iPhone of the Android world, and here is why it delivers on that.