Look at this product on Amazon. Look at all those crazy reviews. Seriously, look at them! Can they possibly be real? No way… right?
Product reviews are a key component when you’re shopping, especially on a site like Amazon. Since the popular online retailer has such a wide reach, customer reviews are often a very good tool to use when you’re shopping for something. Of course, retailers know that as well as you do, and less scrupulous vendors can sometimes take advantage of that by creating fake reviews for their products in an effort to make them look better than they actually are.
As it turns out, however, there are tools you can use to figure out when you’re being had. More →