When Google acquired Nest for $3.2 billion back in January of 2014, many tech observers lamented that Apple didn’t swoop in and acquire the company first. Indeed, many were quick to exclaim that Apple was missing out on a tremendous opportunity. And at first blush, such arguments were persuasive.
At the time, there was still an air of novelty surrounding Nest. In a relatively short period of time, Nest managed to revitalize, if not kickstart, the notion of a connected home. More than that, the company’s Nest Thermostat was seemingly something that could have come out of Apple’s own design lab. Not only was the product sleek and easy on the eyes, it impressively managed to simplify something as boring and cumbersome as home temperature automation.
The parallels to Apple were clear.