Apple introduced the iPhone 7 on Friday, showing images and videos of an iPhone 7 Plus and repeatedly calling an iPhone 7 in the process. For a few minutes, I was actually thrilled at the idea that the rumors were wrong. The iPhone 7 and iPhone 7 Plus might actually share the same dual-lens camera after all! But Apple would soon squashed my dream by revealing marketing images that showed the 4.7-inch sporting a single-lens camera. Then Apple explained its new camera tech for the iPhone 7 and the iPhone 7 Plus, insisting that both of them are some of Apple’s finest work.
But the company failed to explain why the iPhone 7 doesn’t have the same amazing DSLR-like features as the iPhone 7 Plus. After all, nobody wants to buy a big phone just because it has the better camera. And this is the first year that Apple is telling us that the best iPhone you can buy has to be the biggest one it makes.
So why did Apple have to settle? Let’s look at the various reasonable explanations, at least from Apple’s point of view. Because, as a consumer, I don’t find this decision reasonable at all. More →