The iPad occupies a unique place in the annals of tech history. Upon its release in 2010, Apple’s first stab at a tablet quickly set sales records. Not only did early iPad sales outpace early iPhone sales, but the iPad quickly became one of the fastest selling consumer electronics products of all time.
In turn, Apple CEO Tim Cook couldn’t help but be effusive when describing the iPad’s longterm potential.
“I really believe,” Tim Cook said during a January 2012 earnings conference call, “as do many others in the company believe, that there will come a day when the tablet market, in units, is larger than the PC market.”
And for a while, it was hard not to get on board with Cook’s optimism. Even those who were initially skeptical of the iPad’s potential to dethrone the Mac couldn’t ignore the device’s impressive and borderline unprecedented sales growth.