Right out of the gate, the iPhone 7 appeared to be just what Apple needed to make analysts forget about disappointing iPhone sales. The iPhone 6s, if you recall, marked the first time that year-over-year iPhone sales experienced a decline. In turn, many analysts and tech pundits were quick to declare that we had finally reached Peak iPhone and that Apple’s best days were behind it.
The iPhone 7, however, appeared ready to change that. Early on, iPhone 7 pre-orders were off the charts. T-Mobile, for example, remarked that iPhone 7 pre-orders were 4 times higher than what the company saw with the iPhone 6. Sprint, meanwhile, said that iPhone 7 pre-orders were 375% higher compared to the previous year.