Apple’s pitch for the iPad Pro is a very in-your-face approach. The company told us on stage during its iPhone SE keynote that the iPad Pro is the perfect replacement for old PCs, taking a shot at Microsoft but also offending plenty of Apple customers who still have old Macs that operate just fine.
Leaving marketing tactics aside, iOS has evolved to a place where it can become the default computing platform for many users. At the same time, the iPad is not quite where some professionals would like it to be, even though the iPad Pro is the best and most impressive iPad update Apple has released in years.
One Apple customer who switched to a 12.9-inch iPad Pro when it launched last November recently tried going back to his MacBook after all this time. He discovered almost immediately that OS X feels like an old operating system that simply doesn’t offer the versatility of iOS. More →