Since its inception in 2007, Apple has viewed the Apple TV as nothing more than a hobby. Though the device has sold remarkably well over the years, it always seemed as if Apple wasn’t quite sure how to unleash its full potential and make a bona fide push for control of the living room.
“There’s a lot we can do in this space,” Apple CEO Tim Cook said of the Apple TV on a few occasions. “So we continue to pull the string to see where it leads us.”
Flash forward to 2015 and it appears that the Apple TV’s journey is finally poised to enter new and exciting territory. This coming Wednesday, Apple will take the wraps off a completely revamped Apple TV that may finally signal the devices ascension from mere hobby to a full-fledged and flourishing product line worthy of its own line item on Apple’s balance sheet.
Here’s what we know about Apple’s upcoming Apple TV thus far.