During the original iPhone introduction, Steve Jobs referenced a favorite quote of his from legendary computer scientist Alan Kay: “People who are really serious about software should make their own hardware.” This philosophy has formed the bedrock of Apple’s business strategy for decades now, save for that brief dark period during the mid-90s when Apple sanctioned an ill-fated Mac clone initiative.
Apple’s devotion to both software and hardware is part of the reason why the iPhone often outclasses every other smartphones on the market. Undeniably, the ability to fine tune software and hardware to work together seamlessly and efficiently is a huge competitive advantage.
That being the case, I’ve been especially intrigued with the Google Pixel as it marks Google’s most serious effort to date to exert strict control over the entirety of the Android experience, from both a software and hardware perspective. We’ve seen Android flagships before, no doubt, but the Google Pixel was designed by Google from the ground up.