Two years ago in 2012, Google saw an opening in the tablet market for a small, low-cost device that still offered good performance and a solid display. To this day, the Nexus 7 remains a fan favorite among Android enthusiasts and while Google no longer sells the tablet itself, the second-generation Nexus 7 can still be purchased from some retailers for under $200.
Now, of course, affordable mid-range Android tablets are a dime a dozen.
Ironically, the flood of low-cost Android devices that washed over the tablet industry has left a new gap in the market that Google is now looking to address with the Nexus 9. The company’s first bet in the tablet market landed it with a relative success that other companies rushed to compete with, and now it’s time to see if lightning can strike twice. More →