In case anyone is still wondering why Apple doled out $3 billion for Beats Music, all one has to do is look to the immense success and growing popularity of Spotify. Just this week, Kendrick Lamar’s new album, To Pimp a Butterfly, set a new Spotify record for the most streams in a single day, 9.6 million to be exact. Notably, the 9.6 million figure only includes songs that were listened the whole way through.
Indeed, Spotify records have come crashing down at a rapid clip in recent memory. In February, for instance, Drake’s latest album, titled If You’re Reading This It’s Too Late, amassed 17.3 million streams over the course of the month, setting a new monthly Spotify record in the process.