A new report from Sandvine reveals that Amazon’s big money plays on developing original content and securing exclusive licensing deals is paying off. Sandvine’s latest research data reveals that Amazon is now the third biggest streaming video site on the web, following behind Netflix and YouTube.
While Amazon’s share of downstream internet traffic is relatively low — 4.3% to be exact — the fact that Amazon is making waves at all is no small feat. As Quartz points out, Amazon three years ago didn’t even place in the top 10. Indeed, Amazon’s share of downstream internet traffic just three years ago was a paltry 1.3%.