It’s understandable if you missed the unveiling of Sony’s revamped Xperia Z1S for T-Mobile in early January. After all, it was buried in a sea of seemingly unending announcements from this year’s International Consumer Electronics Show. But if you did miss Sony’s latest and greatest flagship Android phone, it’s worth doubling back. Sony’s presence in the U.S. smartphone market is hardly where the company wants it to be, and the Xperia Z1S represents Sony’s first effort of 2014 as the Japan-based consumer tech giant looks to gain momentum around the world.
Sony said during CES 2014 that it will aim to double its smartphone sales volume over the next two years. A T-Mobile exclusive almost certainly won’t go very far in helping the company achieve that goal.
But interestingly, the Z1S may actually be a fantastic fit for T-Mobile. The company brands itself as the “Uncarrier” — a scrappy underdog looking to shake up the industry. T-Mobile is not without its problems, of course, but as we learned recently when CEO John Legere announced that T-Mobile added 4.4 million net new subscribers last year, its strategy is working very well.
Could the Sony Xperia Z1S be the Uncarrier’s “Unphone” — a handset that comes from out of nowhere, defies convention and finds success against all odds? More →