Pound for pound, the HTC One is easily among the best smartphones on the planet. Back in August, I pitted the One against Samsung’s flagship Galaxy S4 and crowned HTC’s handset the winner. With a gorgeous design, premium materials, solid performance, a stunning 1080p display and several unique software enhancements, it’s no wonder the One regularly receives praise from those who use it. But unfortunately, the sleek smartphone has done precious little to reverse HTC’s fortunes.
This year’s September quarter marked HTC’s first ever quarterly loss since becoming a public company. HTC makes terrific phones and the One is its best to date, but stiff competition from rivals has proven insurmountable thus far. Not even Iron Man has been able to help the struggling smartphone maker as Apple and Samsung continue to lob billion-dollar marketing campaigns at consumers around the world.
What on Earth is HTC going to do to turn things around?
It’s going to launch a gigantic phablet. More →