Reviewing an iPhone is a curious endeavor. One might think it’s just like reviewing any other device, and the processes are indeed roughly the same. The difference, and it is a vast difference, is the purpose.
When reviewing a smartphone, a pair of shoes, a computer, a car, a movie or even a toaster, the purpose is generally to use experience and expertise to assist readers, or viewers, in making a buying decision. Even small gadget blogs can influence thousands or tens of thousands of people. A site like BGR influences millions and a large media organization can influence tens of millions of people.
But with iPhones, this simply is not the case. More →