When I reviewed the iPhone 6 last year, I explained how different reviewing an iPhone is compared to reviewing other smartphones. Reviews typically have a great deal of influence over readers, giving them a good sense of a device’s strengths and weaknesses before it even launches. Smartphone shoppers then use this information to help guide their purchases. With the iPhone, however, reviews don’t carry anywhere near as much weight with readers. Instead, people make decisions more often than not based on Apple’s marketing and its general aura. At least, that’s typically the case.
This year, things are different. I have never received emails from so many people on the fence about whether or not they should buy a new iPhone 6s or iPhone 6s Plus. Hundreds of emails from iPhone owners wondering if the 6s is a worthy upgrade from the 6, and from Android users debating whether or not to switch.
What is perhaps most surprising about the timing of this shift in sentiment, interestingly, is the fact that the answers to these questions are easier in 2015 than they have ever been in the past. More →