Twice a year each and every year, just like clockwork, smartphone reviewers like myself used to look forward to finding new ways to phrase the same exact complaint. The [INSERT NEW GALAXY S OR NOTE MODEL NAME HERE] is a great phone with a stunning display, but the plasticky case looks bland and feels cheap. Users had the same complaint as well, of course. Can you imagine paying $640 for a phone made out of plastic that’s this thin and cheap feeling?
But Samsung’s sales kept climbing higher and higher… until they didn’t.
Following several consecutive quarters of declining sales, Samsung finally decided to step up its game. The Galaxy S6 and S6 edge were the first Samsung phones ever to be constructed out of premium materials to match their premium price tags. But in the new flagship phones’ launch quarter, Samsung’s operating profit in its mobile division plummeted 38%.
The Galaxy S6 and S6 edge simply don’t have what it takes to compete with Apple’s iPhone 6. Now, it’s time to see if the exact same strategy will fare any better against the upcoming new iPhone 6s Plus.
Meet Samsung’s new flagship phablet, the Galaxy Note 5. More →