Most of the excitement in the global smartphone market is found at the high end, where premium handsets packed to the gills with cutting-edge technology battle for consumers’ attention in developed markets. As we have now established, however, that’s not where smartphone sales growth is currently coming from.
Apple sells more and more iPhones each year and yet its global smartphone market share continues to sink. Why is that? Because despite how huge Apple’s iPhone sales figures are, they’re not growing anywhere near as fast as combined sales of entry-level and mid-range phones.
This is where growth is coming from and if HTC hopes to someday return to its former glory, it had better be prepared to battle in these cutthroat market segments.