Though the smartphone market was nearly as massive a few short years ago as it is today, it was a terrible business to be in unless your company’s name was Apple or Samsung. There were simply no other phone vendors that could figure out how to make any real money selling smartphones. Try as they might — and oh, how they tried — rival phone companies spun their wheels while Samsung and Apple pulled in all of the smartphone industry’s profits.
Today, things are different. Galaxy phones and iPhones are still the most popular handsets by a wide margin, but other companies have managed to put a serious dent in Apple and Samsung’s combined market share. Gaps in the market have been exposed and several companies are taking advantage. Most notably, Chinese vendors have found success selling high-quality phones at surprisingly low prices.
But price isn’t the only area of the smartphone market where there is an opportunity to strike. There’s also an innovation gap just waiting to be filled, and Lenovo’s new Moto Z Droid and Moto Z Force Droid are the latest phones that will attempt to fill it. More →