When I reviewed Apple’s iPhone 6 two years ago, I wrote about how different reviewing an iPhone is compared to reviewing any other smartphone — or any other product at all, for that matter. A reviewer’s job is generally to present an overview of a product’s user experience, as well as to discuss strengths and shortcomings. The goal in doing this is to assist the reader in making a purchase decision. But with iPhones, this hasn’t been the case since the first-generation model. Either someone is going to buy an iPhone or he or she is not; reviews have almost no bearing on anyone’s decision.
Interestingly, while Apple’s new iPhone 7 is the first new number-generation iPhones to resemble their predecessors so closely in terms of design, they are also the first new iPhones to differ so dramatically in this way: reviews actually do matter. Apple’s new iPhones look so similar to last year’s models and to 2014’s models that people aren’t quite sure what to make of them.
Are they really “boring,” like many gadget blogs have been saying for months? Or are they truly as impressive as Apple’s marketing rhetoric and Apple bloggers’ reviews would lead you to believe? In this review, we’ll cut through the noise and see just how impressive or disappointing Apple’s new iPhone 7 and iPhone 7 Plus are. More →