Apple finds itself in a rather unique position; it just delivered the most profitable quarter in corporate history and all anyone can focus on is what Apple can do to generate even more revenue in the future. Of course, heightened expectations are not wholly unwarranted given Apple’s track record for innovation.
Consequently, it’s not uncommon to hear analysts talk about what’s next for Apple and what the company needs to do to keep investors happy and its cash hoard growing. While some believe upcoming iPhone innovations will drive future revenue growth, others take the position that a big and bold acquisition (i.e Tesla or Netflix) is needed.
But hiding in plain sight, right there on the face of Apple’s quarterly report, is a growth vector that’s curiously being ignored by analysts and pundits alike – services.