The iPhone 6s’s key feature has come under some criticism from some Apple bloggers who dismiss it as just a gimmick that adds no real value to the user. But I believe that 3D Touch, as it is now, is something only Apple has. It’s a feature that has a greater scope for the future of iOS even though for the time being it’s certainly not a must-have feature. More →
It’s no secret that iPhone sales in 2016 may take a dip for the first time in history. Hardly a point of speculation, even Tim Cook conceded this point during an earnings conference call this past January. It’s also no secret that the recently launched iPhone SE, for many users, has been a long time coming. While Apple’s iPhone 6 and 6s models have sold remarkably well, the reality is that large swaths of users simply prefer a smaller form factor. Indeed, Apple noted not too long ago that it sold more than 30 million 4-inch iPhone models in 2015 alone.
All that said, the iPhone SE was seemingly well positioned to help bolster iPhone sales during traditionally lower volume sales months. And yet, for reasons that aren’t exactly clear, Apple launched the iPhone SE with embarrassingly low supply.
When the iPad burst onto the scene in 2010, the tech world had never seen anything like it. Sales immediately exploded as the device became one of the fastest selling consumer electronics products in history.
As a direct result, and in part fueled by bold proclamations from Apple CEO Tim Cook, many people began championing the notion that the post-PC era was upon us. Not to single out Cook, even Steve Jobs believed that tablets were going to one day eclipse PCs as the future of computing. Much like the iPhone transformed the mobile phone landscape, it was widely assumed that the iPad would eventually turn the entire PC industry on its head.
Earlier this week, longtime technology journalist Walt Mossberg penned a piece for The Verge arguing that the iPhone 7 needs to “be spectacular,” particularly because the products Apple introduced at its special media event this week were nothing special.
I found Mossberg’s take in this regard to be a little bit off base. This week’s media event wasn’t intended to show off Apple’s latest and greatest technologies. Rather, it was intended to shore up holes in the company’s product line, specifically as it pertains to a 4-inch iPhone.
Remember, Apple last introduced a 4-inch iPhone more than two and a half years ago when it released the iPhone 5s. The iPhone SE, therefore, is simply Apple playing catch-up and realizing that a large portion of its user base actually prefer using a more compact device. After all, 30 million new 4-inch iPhones were sold in 2015 alone.
Apple on Monday announced a couple of new products that had been revealed weeks before by assorted leaks. Some say the iPhone SE and iPad Pro are boring updates on existing products, but that’s hardly the case. The iPhone SE is as powerful as the iPhone 6s, and the 9.7-inch tablet has some features that are better than what’s available on the 12.9-inch model.
But Apple really surprised audiences with some of its pricing announcements: The Apple Watch is now cheaper than ever, and the iPhone SE has $400 entry price.
There’s no doubt about it: Apple makes the best smartphone chips out there. The company’s mobile chip division has put intense pressure on rivals in recent years and iPhones crush their biggest rivals in performance tests on a regular basis. That’s because Apple controls both the hardware and the software and is able to create efficient chips ready to deliver steady, speedy performance.
The one major component that Apple does not fully control right now, however, is the graphics processing unit. More →
The iPad occupies a unique place in the annals of tech history. Upon its release in 2010, Apple’s first stab at a tablet quickly set sales records. Not only did early iPad sales outpace early iPhone sales, but the iPad quickly became one of the fastest selling consumer electronics products of all time.
In turn, Apple CEO Tim Cook couldn’t help but be effusive when describing the iPad’s longterm potential.
“I really believe,” Tim Cook said during a January 2012 earnings conference call, “as do many others in the company believe, that there will come a day when the tablet market, in units, is larger than the PC market.”
And for a while, it was hard not to get on board with Cook’s optimism. Even those who were initially skeptical of the iPad’s potential to dethrone the Mac couldn’t ignore the device’s impressive and borderline unprecedented sales growth.
It finally happened. On Monday, March 21st 2016 A.D., Apple launched the affordable iPhone you’ve wanted all along. The iPhone SE is a beautiful all glass and aluminum smartphone that is as powerful as the iPhone 6s and as compact as the iPhone 5s… and it starts at just $399.
At that price, the iPhone SE should easily make it to your smartphone wish list. And what’s more, there’s really no excuse for you to even consider a mid-range Android handset anymore. More →
I still own an original iPad, but it’s hidden away in a drawer right now. It’s running the latest iOS version it can run (that’s iOS 5.1.1) and has 64GB of storage that’s filled with apps, books and other content. Even though the last time I used that iPad was more than a year ago, to me it’s the best tablet Apple has ever made. That’s right; I’m not looking forward to the brand new 9.7-inch iPad Pro at all.
For a long time, we’ve dreamed of the day that Apple would launch a radically redesigned iPhone that will ditch all physical buttons, pack a wraparound curved display, and incorporate Liquidmetal into its hardware design.
Liquidmetal has long been seen as a mythical material that we had once expected to see used more widely in Apple products. So far, however, Apple’s engineers have, only used Liquidmetal as the primary material for the iPhone’s SIM ejector tool. Even so, Apple is still interested in the material, and the company just won a patent that details how it could be used.
For all of the claims that Apple’s software has been on the decline and that the company downright ignores user complaints, a recent saga involving Apple Pencil functionality underscores that Apple does, in fact, take the opinions of its users into account.
A few days ago, a number of iPad Pro users who had been using a beta version of iOS 9.3 began reporting that the software frustratingly removed Apple Pencil functionality that was previously available in earlier incarnations of iOS. Specifically, these users discovered that the latest iOS 9.3 beta limits Apple Pencil operations to scenarios where drawing is supported or digital buttons can be pressed. In earlier versions of iOS, iPad Pro users were able to use the Apple Pencil to scroll through webpages, swipe between apps, and even select and manipulate text. In other words, the Apple Pencil was being used as a digital finger of sorts.
You’d think the news emerging day after day from Mobile World Congress would be the most important thing happening in tech right now, but that’s hardly the case. The Apple vs. FBI battle over hacking one single iPhone is probably one of the most-covered tech news stories of the month, casting a long shadow over anything else going on in mobile right now.
The outcome of this particular duel will impact the business decisions of every other major tech company when it comes mobile devices, Internet services and apps. Furthermore, regardless of who wins, all mobile users – including the “bad guys” such as hackers and terrorist organizations – will change their mobile habits to deal with the fallout.
That’s why I think the FBI has already lost this battle, even if it eventually prevails over Apple and forces the iPhone maker to build a backdoor into the iPhone. More →
Samsung has amazing home-grown mobile chips powering its flagship devices and it’s one of the companies that Apple has depended on for years for mass producing iPhone chips. But even so, Samsung’s chips last year were not able to offer the same performance as Apple’s in benchmark testing.
Why does that happen? A new report looking at Apple’s iPhone chips perfectly explains it. And it also answers one other question: Why does Samsung have to keep copying the iPhone? More →