2015 was an interesting year for Apple, to say the least. While the company sold more iPhones than ever before, and delivered record-breaking profits in the process, Apple in 2015 was seemingly a company in transition, endlessly on the prowl for the next big thing.
Over the last 12 months, Apple released a number of new products and services that had many proclaiming that the company had lost its innovative edge. Nilay Patel of The Verge, for instance, went so far as to categorize Apple’s 2015 as a “year in beta.”
And truthfully, it’s hard to disagree.