Apple’s iPhone 7 unveiling this year will likely adhere to a familiar pattern. No doubt, we’ll hear tales and see charts detailing how Apple’s new A10 processor blows the competition out of the water. You want thin? We’ll see a video narrated by Jony Ive explaining how Apple managed to shave a whopping .2 millimeters off of the iPhone 7’s design. But what about the camera? Not too worry, Phil Schiller will likely get up on stage and explain the myriad of ways in which the iPhone 7’s camera easily outclasses every other device on the market.
All that said, the impending release of the iPhone 7 will be decidedly different than in years past. Specifically, the upcoming iPhone 7 may very well be the riskiest device Apple has ever released.