Another Apple earnings report is in the books and we still have no clue as to how well the Apple Watch is selling, a notable curiosity given Apple’s affinity for sales figures. In typical fashion, Tim Cook last week described the Apple Watch in broad strokes, simply stating that sales during the company’s 2015 holiday quarter set an all-time sales record. Encouraging? Sure, but without any additional information about previous sales figures, a record-breaking quarter doesn’t really tell us a whole lot about its overall popularity.
The takeaway here, I think, is that the Apple Watch is doing well, but not so well as to warrant the release of specific sales figures. Admittedly, this is hardly a controversial or original sentiment. Nonetheless, a looming question remains – will the Apple Watch forever be marked with the ‘accessory’ label, or might it someday become a sweeping global phenomenon and impressive money maker a’la the iPod?