Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, Congress approved the CALM (Commercial Advertising Loudness Mitigation) Act, which “requires TV advertisers to ensure their ads don’t play at a volume louder than regular TV programming.” The new bill requires ad makers to use “industry technology” to prevent the volume annoyance from occurring.
“Consumers will no longer have to experience being blasted at,” said Rep. Anna Eshoo, a Democrat from California. “It’s a simple fix to a huge nuisance.”
The bill currently awaits President Obama’s signature. Once enacted, commercial makers will have one year to comply with the new law. More →