BGR first launched just about six years ago. In that time, there have been two redesigns and today marks the third. This one is a major one, and we’re finally also rebranding with new logos, colors and a new personality. First off, you’ll notice that the site’s new home page does two things: it gets you the latest and most important information while also doing a better job of highlighting important and original content.
Microsoft (MSFT) began airing its debut Surface tablet commercial earlier this week and early responses have been mixed. I have seen some praise strewn about the Web, but the loudest responses to the ad seem to come from tech bloggers and pundits who have panned the colorful commercial because it doesn’t focus on showing us the Surface’s various functions or its benefits over Apple’s (AAPL) market-leading iPad. There have been a few valid points made amid the chatter, but most of these complaints are missing the big picture by a mile.
Both literally and figuratively, Microsoft’s (MSFT) Surface is more than just a tablet. In the literal sense, the sleek device is something of a tablet-notebook hybrid that employs a novel design and innovative accessories to make creating content just as convenient as consuming content. Figuratively, the Surface marks the dawn of a new era at Microsoft. The world’s largest software company has produced hardware before, but this time things are different. This is not a secondary business like Xbox or an ill-conceived also-ran like the Zune. This is Microsoft’s vision of the ideal vehicle for Windows, the foundation on which thousands of businesses are built. On top of that, the Surface represents a fundamental shift in Microsoft’s strategy. No longer will the company build software and rely solely on its partners to sell it. Instead, Microsoft will build experiences.
Public relations is a tough gig, and tech PR may be among the toughest due to the sheer volume of companies constantly fighting for coverage. Tech writers can get a hundred or more emails each day from PR companies hoping to get their clients publicity, so it is no easy task to concoct a pitch that draws interest. There isn’t a magic recipe for standing out in the crowd of PR flacks vying for coverage, but the best way to separate yourself from the pack and avoid wasting writers’ time and your clients’ money is often to simply pay attention. RadioShack (RSH), as it turns out, is very good at paying attention. More →
As if the task of competing with Apple’s (AAPL) new iPhone 5 isn’t daunting enough, Samsung (005930) has chosen an interesting approach to promoting its flagship Galaxy S III smartphone in the U.S. that inadvertently brings a new rival into the mix: Facebook (FB). As dominant as Apple is in the mobile industry — the company accounted for 77% of all mobile industry profits last quarter — Facebook is equally in command of the social space. But nevertheless, Samsung’s recent promotional efforts in the U.S. take aim squarely at one of Facebook’s key features. More →
Apple’s (AAPL) latest and greatest smartphone is now available nationwide. Anticipation for the iPhone 5 had reached an all-time high, with launch-day preorder stock selling out in less than an hour at Apple and total sales during the first 24 hours of availability topping 2 million units. Despite the bad press surrounding Apple’s new Maps app, the company is expected to sell as many as 10 million units during the iPhone 5’s first weekend. While the new iPhone has its perks, not everyone is interested in iOS, the iPhone or even Apple in general. If you decided to pass on the iPhone 5, or if you are just sick and tired of all the Apple news, you have come to the right place. Read on for the best iPhone 5 alternatives that will be available this holiday season. More →
It has been a long time coming, but the iPhone 5 is finally here. Apple (AAPL) announced last week that its highly anticipated iPhone 5 would launch on September 21st, and anxious Apple fans who preordered their smartphones are awaiting deliveries or heading to their local Apple Stores to pick them up now. Were you one of the unlucky ones who tried to preorder an iPhone but didn’t get around to it until launch-day preorder inventory was sold out? Hit the break for a list retailers where you can pick up a new iPhone 5 if you’re willing to fight through the lines that are probably already forming. More →
Apple’s (AAPL) iPhone 5 event is finally behind us, and the company’s next-generation smartphone is probably just over a week away from becoming the fastest-selling iPhone yet. Now that the new iPhone is official, the phone’s key specs are confirmed: it will feature a 4-inch display, a new processor and a fresh new design that is just 7.6 millimeters thick. Considering all the rumors, leaks, photos and videos that led up to Wednesday announcement, the iPhone 5 really wasn’t much of a surprise at all. As is typical of Apple, however, the company did manage to pitch a few curveballs during its press conference, and here are all the biggest surprises. More →
The worst-kept secret in the consumer electronics industry is finally about to become the biggest smartphone launch of the year — Apple (AAPL) is unveiling the iPhone 5 on Wednesday. We’ve seen it in photos, we’ve seen it on video, and now we’ll finally see the full picture painted on stage in San Francisco later this week. Estimates suggest Apple could sell 5.5 million or more iPhone 5 handsets during its debut weekend, and everyone seems to agree it will be the biggest consumer electronics launch of all time. There are plenty of things Apple’s next-generation iPhone won’t fix, but let’s take a look at what we can expect from the iPhone 5.
Much of tech media’s focus in recent weeks has been on two epic grudge matches: Apple (AAPL) vs. Samsung (005930) and Apple vs. Amazon (AMZN). Both narratives are full of melodramatic twists, jury decisions and glitzy product launches. But I find the third side of this triangle perhaps more intriguing than these two headline-grabbing rivalries. That’s because in Samsung vs. Amazon we can see a crystallized form of two pivotal struggles: content vs. hardware manufacturing and the smartphone market vs. the tablet market. These are the two fundamental issues of our time, rivaling the monarchy vs. democracy and religion vs. science debates that defined the Age of Enlightenment. More →
This week on The BGR Show we sit down with international superstar Sean Paul to talk about technology in the music industry — among other things, we found out that he comes up with most of his music inspiration using GarageBand on his iPad. Check out Sean Paul creating a track from scratch on his iPad and discussing his upcoming album TOMAHAWK TECHNIQUE, which hits stores on September 18th and feautres his latest single How Deep Is Your Love featuring Kelly Rowland. More →
This week we sit down with Research In Motion’s (RIMM) Chief Marketing Officer Frank Boulben to discuss the state of BlackBerry. We cover RIM’s marketing challenges and triumphs, what sets upcoming BlackBerry 10 devices apart from iOS and Android, how the tablet space is shaping up, and other details about the company’s plans. There’s a product-focused version of the interview below for The BGR Show, and a longer unedited version that follows. More →
This week we sat down with Sam Tarantino, co-founder and CEO of streaming music service Grooveshark to discuss the state of the music industry, streaming music services, and what Grooveshark is doing to empower both independent artists and record labels. We also discuss the company’s legal battle with major labels as well as Grooveshark’s new product called Beluga, which lets artists get deep insights into listener behavior with access to more than 100 different data points about their fans and listeners. Beluga helps musicians optimize their strategies by learning exactly where they should plan tour stops, what merchandise to carry at their shows and more. The full episode can be seen below and don’t forget to subscribe to the i am OTHER YouTube channel to be the first to catch The BGR Show each week. More →