What goes up must come down, and Apple is in the midst of a tough lesson in gravity at the moment. The company’s second-quarter earnings report this past April marked the first time Apple had ever reported a decline in iPhone sales. Of course, the decline was expected by anyone who was paying attention — after astronomical iPhone 6 sales fueled by pent-up demand for iPhones with larger displays, there was simply no way Apple was going to be able to keep pace with an incremental “S” upgrade. What was unexpected, however, was how dramatic that sales decline would be.
With the second quarter behind us and serious questions surrounding the future of Apple’s core business swirling, all eyes were still fixed on the iPhone ahead of Tuesday’s fiscal Q3 earnings report. More →