By any measure one might consider, Microsoft’s Windows platform for smartphones has been a failure. While one delusional market research firm tried to convince the world that Microsoft would rule the mobile market and surpass Android’s market share at some point in 2013, the rest of us recognized that there wasn’t much of an opening with Android and iOS dominating the market so handily. Today, Windows’ mobile market share sits in the low single digits. The very low single digits. At last count, Gartner said Microsoft’s share of the global smartphone market was around 1.7%.
With Microsoft’s mobile boss Stephen Elop having been pushed out shortly after the Nokia deal and longtime Windows Phone trumpeter Joe Belfiore taking a year off, it’s safe to say Windows Phone isn’t where Microsoft wants it to be right now. But according to CEO Satya Nadella, Windows’ mobile failure doesn’t really matter. More →