There are precious few industries with companies that pull in more revenue than Apple. There are also not many mass market products undergoing the kind of technological innovation we’re seeing right now in the smartphone market; Apple’s flagship product, the iPhone, is about to get a major facelift in 2017 and even more exciting new tech is expected soon after. The auto industry fits the bill in both cases, so it’s not exactly a mystery why Apple is reportedly working on making an entrance at some point in the coming decade. The cars of tomorrow will look, function and perform like nothing on the market today, and there is a tremendous amount of money to be made by the companies that lead the way. Some might say the auto industry has “Apple” written all over it right now.
According to a new report, however, Apple’s efforts to build and release its own car have been halted. More →