Peach is dead, four days after its launch. This seems as obvious as the death of Meerkat one month after its debut.
One cool aspect of the modern app market is that the hype cycle can now peak in less than 24 hours. A messaging app called Peach triggered a media maelstrom on Friday afternoon, peaked at No. 85 on the U.S. iPhone downloads chart on Saturday, and started declining on Sunday, slipping to No. 129 by Sunday at 1:00 p.m. The tepid peak performance and an early decline are vastly significant considering the heavy tech media coverage surrounding the app. More →