Pokemon GO has rolled out in more than 30 countries and it is now two weeks since its US launch. The data around the usage patterns is becoming ever more mindboggling. New numbers AppAnnie has shared with BGR defy belief. Most apps would be deliriously happy to top 20 minute average daily engagement. But each Pokemon GO users spends more than an hour on the app every day. What makes this number stunning is the fact that more than 10% of all American smartphone users play the game.
It has the broadest user base of any mobile game, but also gets those users playing every day. This combination is completely unprecedented.
Apps that get their average user to spend an hour a day tapping the screen tend to appeal to small core of rabid fans. Whatsapp, a universally popular app is regarded as exceptionally addictive because it has managed to get to 27 minute daily average usage time.