Much has been written about Microsoft’s unsettling plan to cut loose some 18,000 of its employees by the end of 2014. You could argue that it’s a necessary evil, or you could argue that it’s a short-sighted misstep. From what I’ve read, this is about Microsoft repositioning itself for the current reality it finds itself a part of.
In many ways, Ballmer never took the steps to shape the company into a viable behemoth. Just as he laughed off the iPhone in 2007, he never really figured out that the company was slipping in a lot of ways — not the least of which was mindshare.
Out of the 18,000 announced cuts, a staggering 12,500 will come from Nokia’s devices division. A division that Ballmer was hellbent on acquiring before heading for the exits. To me, however, the question shouldn’t be on Microsoft’s commitment (or lack thereof) to building phones. The question should be about Windows Phone.
I’ve long since believed there are some battles worth fighting, and some worth conceding. The trick, as you know, is figuring out which slots where. More →