Notice anything unusual about this week’s Apple keynote? You know, aside from the first Apple phablet and confirmation of a wrist-worn wearable? This year’s mix of iPhone product is dramatically different from that issued at Apple’s prior September event, and I suspect that it speaks volumes about where the company will (and won’t) go moving forward. When the iPhone 5c was unveiled, it felt very forced. It wasn’t a low-cost iPhone — a product that could’ve driven up Apple’s marketshare in emerging markets. It was a watered down iPhone 5s, a phone that left many scratching their heads as to who exactly it was for.
This year, Apple still took the wraps off of two new phones, but with one key distinction from 2013: both the iPhone 6 and iPhone 6 Plus are premium products. More →