At the high end of the smartphone market, Apple and Samsung continue to dominate as other global brands fight for scraps. This has been the case in the industry for quite some time now, and at this rate it’s not likely to change anytime soon. At the low end of the market though, something curious has happened over the past few years. A wave of China-based companies has stormed the market with surprisingly capable smartphones being sold at incredibly low prices, and they have stolen a massive chunk of business from established players like Samsung, LG and HTC.
Of all the companies analysts thought might be able to fight back against these budget brands, Apple certainly wasn’t at the top of any lists — but it looks like that’s exactly what’s happening. More →