It’s fair to say that Apple completely missed the boat on music streaming. Content with healthy downloads from the iTunes Music Store, Apple gave plenty of breathing room to crafty upstarts like Pandora and Spotify who slowly but surely started putting large dents into the traditional digital download business.
These days, digital downloads are on the decline as consumers are increasingly showing less of an interest in owning their music. Apple, of course, has plans to get into the streaming business thanks to its $3 billion acquisition of Beats Music last year.
That said, Apple’s 2013 rollout of iTunes Radio doesn’t exactly instill confidence that Apple gets music. Which, not surprisingly, is part and parcel why Apple bought Beats in the first place — music industry talent and savvy.