Apple Public Relations Strategies

This is why your favorite tech site has a horrible pro-Apple bias

By on August 29, 2014 at 3:10 PM.

This is why your favorite tech site has a horrible pro-Apple bias

Pretty much everyone who has ever written anything about technology has, at one point or another, been called an “iSheep” who is “so bias (sic) in favor of Apple!” But while accusations of “pro-Apple bias” occur so often that they’re practically meaningless, that doesn’t mean Apple doesn’t have a brilliant strategy for monitoring and manipulating media coverage about the company that is lightyears beyond what Amazon, Microsoft or even Google do. More →

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iPhone 6 Air Rumors: Rear Shell

Rear shell of Apple’s giant 5.5-inch iPhone shown up close in new leak

By on August 29, 2014 at 2:45 PM.

Rear shell of Apple’s giant 5.5-inch iPhone shown up close in new leak

Following a variety of fresh 4.7-inch iPhone 6 components leaks showing its processor, front glass cover and rear metal case, a new picture of the 5.5-inch iPhone 6 has popped up from Nowhereelse.fr. The picture comes from a trusted source from China and features the purported rear metal case of the handset, and appears to confirm what a previously leaked image of the same component revealed. More →

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iPhone 6 Boots Up

Watch a fully assembled iPhone 6 boot up for the very first time

By on August 29, 2014 at 2:20 PM.

Watch a fully assembled iPhone 6 boot up for the very first time

No one has gotten their hands on an iPhone 6 yet, but luxury retailer Feld & Volk managed to cobble together enough loose components to put one together itself. In the video below, you can see the fully assembled 4.7-inch iPhone 6 in action for the very first time, from the protruding camera to the odd plastic inserts that we just can’t stand. More →

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iPhone 6 Rumors

The iPhone 6 is so hotly anticipated that it’s making people crazy

By on August 29, 2014 at 12:35 PM.

The iPhone 6 is so hotly anticipated that it’s making people crazy

After months upon months of rumors and leaks, Apple’s upcoming new iPhone 6 will finally be unveiled at a press conference on September 9th. And it’s a good thing, too — anticipation for Apple’s new iPhone models has boiled over and it’s now making people completely crazy. More →

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iWatch Release Date

You won’t be able to buy an iWatch until 2015

By on August 29, 2014 at 12:10 PM.

You won’t be able to buy an iWatch until 2015

It has been all but officially confirmed that Apple will introduce its hotly anticipated wearable device at the press event on September 9th, but you probably won’t be able to get your hands on one until next year. According to Re/code, sources close to Apple say that the iWatch won’t hit the market for at least another few months. More →

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iPhone 6 Rumors: NFC

Even more iPhone 6 reports detail one of its most important features

By on August 29, 2014 at 11:41 AM.

Even more iPhone 6 reports detail one of its most important features

Unlike previous iPhone generations, the iPhone 6 will pack an NFC chip that will offer users access to wireless payments and possibly other neat NFC-related tricks, a feature that has only been available on smartphones running other operating systems so far. After a Wired story on Thursday confirmed the NFC features of the iPhone 6 – something previous components leaks also hinted at before – reports from The Financial Times and well-known insider John Gruber have further detailed Apple’s NFC plans for the iPhone. More →

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Featured
Best Free iPhone Apps

$37 worth of awesome paid iPhone apps you can get for free right now (8 apps total)

$37 worth of awesome paid iPhone apps you can get for free right now (8 apps total)

By on August 29, 2014 at 10:45 AM.

Another week is coming to an end and it’s been a huge one for iPhone and iPad owners looking to save some money on great apps. We’ve shared dozens of apps with you this week that are worth a combined $232, and every single one was available for free. In fact, some apps from Thursday’s post are still free. Now, we’re going to bump this week’s total up to nearly $270 with eight more paid iOS apps you can download right now without paying a cent. More →

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iPhone 6 Rumors: Front Glass Panel

New leak shows high-quality iPhone 6 pictures, featuring front glass panel and case

By on August 29, 2014 at 10:20 AM.

New leak shows high-quality iPhone 6 pictures, featuring front glass panel and case

iPhone 6 components are leaking left and right, with French online publication iPhonote having picked up new images from Weibo that allegedly show the front glass panel and the rear metal shell of the upcoming 4.7-inch new iPhone – earlier on Friday, pictures of the same rear shell and purported A8 chip were also shared online. More →

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iPhone 6 Rumors

New iPhone 6 photo leak shows fully assembled housing… and it’s still ugly

By on August 29, 2014 at 9:05 AM.

New iPhone 6 photo leak shows fully assembled housing… and it’s still ugly

We have good news and we have bad news, Apple fans. The good news is that you’ll soon finally be able to get your hands on an iPhone with a significantly larger display, as Apple has sent out invitations to its big iPhone 6 event set to take place on September 9th. The bad news is that from the looks of things, the new iPhone with a significantly larger display is also going to be significantly uglier than its predecessor. More →

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iPhone 6 Mystery Building

Apple is building a huge, mystereous structure for the iPhone 6 event

By on August 29, 2014 at 8:30 AM.

Apple is building a huge, mystereous structure for the iPhone 6 event

Apple on Thursday officially confirmed what we already knew —that the iPhone 6 fall announcement event will take place on September 9th — by sending out a simple press invitation that featured the date of the event and a cryptic message that read “wish we could say more.” In addition to inviting the media to the highly anticipated iPhone event, Apple has also been doing something else, MacRumors reports, and that’s building some sort of giant structure for the iPhone 6 unveiling. More →

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iPhone 6 Sapphire Display 5.5 Inch

Finding a sapphire iPhone 6 might be easier than you thought

By on August 28, 2014 at 5:00 PM.

Finding a sapphire iPhone 6 might be easier than you thought

It looks like the back-and-forth regarding whether or not there will be sapphire in the iPhone 6 display is going to continue until Apple finally answers the question once and for all on September 9th. 9to5Mac shared an investment note on Wednesday from PTT Research Forensics stock analyst and GTAT investor Matt Margolis in which he claims that every 5.5-inch iPhone 6 will come with a sapphire display, but only high-end 4.7-inch models will get the sapphire treatment. More →

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App Store

Six years in, the mobile app market is already mature

Six years in, the mobile app market is already mature

By on August 28, 2014 at 4:04 PM.

It’s tough to remember an iPhone without third-party apps, but sure enough, the ability to download from the App Store didn’t arrive until iOS 2.0 in the summer of 2008. Though the iPhone 3G wasn’t nearly the global phenomenon that the iPhone brand as a whole is today, it was still quite clear that what Apple had just opened was the modern-day gold rush. Curious users flocked to the App Store on a daily basis — back in my time at Engadget, a few editors even pored through every single app release on a given day to see what was worth downloading. Now, with thousands being published every 24 hours, that same tactic is simply untenable. More →

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