Apple’s plan to roll out a TV subscription service has reportedly been pushed back, yet again. According to Bloomberg, Apple is still planning to roll out a revamped Apple TV this fall but will wait until 2016 at the earliest before announcing its intriguing and long-rumored TV subscription service.
Though Apple was naturally hoping to announce a new TV service alongside its next-gen Apple TV, contract negotiations with content providers have reportedly been thornier and more complex than Apple initially anticipated. Not only is Apple still trying to secure content deals, but pricing negotiations have also proven to be a sticking point. And so with many question marks still looming, Apple has astutely decided to be patient as opposed to rolling out its planned TV service prematurely.