With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about. Earlier today, the online retailing giant issued a press release noting that the 2017 holiday shopping season was its biggest yet. In addition to a record number of online orders, Amazon relays that it saw significant gains to its Prime membership, noting that it saw more than 4 million new Prime subscribers in one week alone.
As to which products moved the needle, Amazon’s Echo Dot and the Fire TV Stick with Alexa Voice Remote were the best selling products across every category, an impressive feat to say the least. Predictably, Amazon didn’t release any specific sales figures, only noting that Echo Dot sales ranged in the millions. It’s also worth noting that Fire TV Stick sales increased by more than 100% year over year.
Amazon’s press release is filled with all sorts of tidbits about top-selling items along with interesting factoids about logistics. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season. Another tidbit is that the peak day of customer fulfillment this past year was on December 19.
The full press release can be read over here, with some of the highlights about the best selling products across all categories listed below:
- Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access.
- Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season.
- Millions of customers in the U.S. watched deals with Watch a Deal.
- This holiday season, Whole Foods Market sold over 500,000 pounds of sweet treats at the cookie bars featured in stores across the U.S. – that’s enough to feed Santa more than 6 million cookies throughout his trip around the world on Christmas Eve.
- Across Amazon Books’ 13 bookstores, the top selling nonfiction book was Obama: An Intimate Portrait by Pete Souza; the top selling fiction book was Origin by Dan Brown; the top selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
- Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top selling book given to local charities was the classic, Are You My Mother by P.D. Eastman; it was also the top selling book across all 13 stores.
- The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
- The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
- The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
- The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.
- The best-selling beauty and grooming items in the U.S. included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
- The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.
- Robot vacuums were among the best-selling home items on Amazon.com over the holiday season.
- The best-selling products from Amazon Launchpad businesses included WowWee Fingerlings Interactive Baby Monkey, Exploding Kittens Card Game, and Watch Ya Mouth Throwdown Edition Card Game.
- The best-selling sports items in the U.S. this season included Titleist Pro V1 Golf Balls, Wilson NFL MVP Junior Football and Spalding NBA Street Basketball.
- The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
- The best-selling products from AmazonFresh in the U.S. this holiday season, were organic bananas, limes, cucumbers, navel oranges, yellow onions.
- The best-selling furniture products in the U.S. included the Zinus Memory Foam 12 Inch Green Tea Mattress, the LinenSpa 8″ Memory Foam and Innerspring Hybrid Mattress and the LINENSPA 6 Inch Innerspring Mattress.
- The best-selling automotive products in the U.S. included the Dark Seasonal Snow & Ice Car Scraper, the NOCO Genius Boost Plus GB40 1000 Amp 12V UltraSafe Lithium Jump Starter and the STANLEY J5C09 Jump Starter.
- The best-selling pet products in the U.S. included the PEDIGREE DENTASTIX Holiday Treats for Dogs, the KONG Wild Knots Bears Durable Dog Toys and the Taste of the Wild, Canine Formula.
- The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
- The best-selling luxury beauty item in the U.S. was the Mario Badescu Facial Spray with Aloe Herbs and Rosewater, stila Stay All Day Waterproof Liquid Eye Liner and Bioderma Sensibio H2O Micellar Water, Cleansing and Make-Up Removing Solution.
- The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
- The best-selling tools include the Black + Decker LDX 120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver and the MagnoGrip 311-090 Magnetic Wristband.
- The best-selling wireless products in the U.S. include Tile Mate – Key Finder. Phone Finder, PopSockets: Expanding Stand and Grip for Smartphones and Tablets and Wemo Mini Smart Plug.
- The best-selling major appliances in the U.S. include Samsung MS11K3000AS 1.1 cu. ft. Countertop Microwave Oven, the Danby 120 Can Beverage Center and the NewAir AB-1200 126-Can Beverage Cooler.
- The best-selling musical instruments on Amazon.com were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.
- The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
- The best-selling home improvement products on Amazon.com were the Philips Hue White A19 Single LED Bulb (Works with Amazon Alexa), Philips Hue White and Color Ambiance 3rd Generation A19 10W Equivalent Dimmable LED Smart Bulb (Works with Amazon Alexa) and Himalayan Glow Pink Salt Lamp.
- The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
- The best-selling office products in the U.S. were Elmer’s Liquid School Glue (1 Gallon) – Great For Making Slime, Georgia-Pacific Spectrum Standard 92 Multipurpose Paper (8.5 x 11 Inches) and Paper Mate Flair Felt Tip Pens (Assorted Colors, 12-Count).
- The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
- The best-selling TVs in the U.S. this holiday season were the TCL 32-Inch 720p Roku Smart LED TV (2017 Model), Samsung Electronics 40-Inch 1080p Smart LED TV (2017 Model), TCL 49-Inch 4K Ultra HD Roku Smart LED TV (2017 Model) and Samsung Electronics 55-Inch 4K Ultra HD Smart LED TV (2017 Model).