Hulu has dropped the price of its entry-level subscription from $7.99 down to $5.99 for new and returning customers. This isn’t a permanent price cut, but rather a limited-time promotion as the streaming service attempts to lure in new customers (and bring back old ones) ahead of the fall 2017 TV season. As long as you sign up before January 9th, 2018, you’ll pay the promotional price of $5.99 a month for 12 months before the price reverts to $7.99.

As Variety notes, the offer actually began rolling out on September 21st, but Hulu just started sending out marketing material highlighting the deal last week. In what appears to be a happy coincidence for Hulu, news of the price drop is making the rounds just as Netflix raises the price of both its standard and premium plans.

While Netflix and Amazon have both produced multiple breakout hits, The Handmaid’s Tale is the only show from Hulu to make a significant impact so far. The company is hoping to change that this fall, as it has budgeted around $2.5 billion to spend on original programming this year, much of which we’ll see in the coming weeks.

Some of those original shows include I Love You, America from comedian Sarah Silverman, Marvel’s Runaways, and a show connecting the stories of Stephen King called Castle Rock. In addition to all of the original content, Hulu has also licensed rights to popular shows both old and new, such as How I Met Your Mother, GleeM*A*S*H, 30 Rock, Black-ish and the shows from ABC’s TGIF lineup in the 1990s.

If you’re never tried Hulu before, the streaming company is certainly doing everything it can to give you a reason to do so. You can sign up now for a 30-day free trial and then pay $5.99 a month for the following year.

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