The iPad isn’t as hot as it used to be, but Apple is far from being ready to throw in the towel. Tim Cook is still a very big fan of the iPad and tablets are still money makers for Apple. After weeks of speculation, Apple on Tuesday unveiled several new products, but the list included just one new iPad model, not four as previous rumors alleged. But the brand new iPad comes in a form factor that many have grown to love: It’s the same 9.7-inch device as the old iPad Air 2, but it’s priced lower than it has ever been before.

Starting at $329, the new iPad packs a 9.7-inch Retina display, 64-bit A9 chip, 8-megapixel FaceTime HD camera, 1.2-megapixel front-facing camera, and Touch ID fingerprint sensor. The tablet runs iOS 10 out of the box, promises 10 hours of battery life per charge, and weighs just 1 pound. That’s $70 cheaper than the iPad Air 2’s starting price, a product that has now been discontinued.

The new iPad comes in silver, gold, and space gray, and it will be available on March 24th. $329 gets you a 32GB Wi-Fi version, while 128GB of storage will cost you $429. The LTE versions are priced at $459 and $559, respectively.

The new iPads are available to order at this link, and the full press release follows below.

New 9.7-inch iPad Features Stunning Retina Display & Incredible Performance
All of the Fun & Power of iPad, Now Starting at $329

CUPERTINO, California — March 21, 2017 — Apple® today updated its most popular-sized iPad®, featuring a brighter 9.7-inch Retina® display and best-in-class performance at its most affordable price ever, starting at $329 (US). Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds™ and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos, and is enclosed in a sturdy yet thin aluminum unibody enclosure weighing just one pound for great portability and durability. The Apple-designed A9 chip with 64‑bit desktop-class architecture delivers fast processing and graphics performance for apps and games, while maintaining the same all-day battery life1 customers have come to expect from iPad.

The front- and back-facing cameras offer exceptional low-light performance and HD video recording, making it fun and easy to FaceTime® with friends and family and capture unforgettable memories using the large Retina display as a viewfinder. Ultrafast wireless means connecting with iPad is quick and easy, and support for LTE cellular bands worldwide helps customers stay connected when traveling.2 Apple SIM makes it even easier to connect to wireless data plans right from your device when traveling in more than 140 countries and regions.

Touch ID® gives iPad users a simple and secure way to unlock iPad, keep personal information private within apps and approve purchases from the App Store®, iTunes Store® and iBooks Store℠. With Apple Pay®3 on iPad, paying for physical goods and services within apps or on a website in Safari® has never been easier.

iPad comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri® with your favorite apps, beautifully redesigned Maps, Photos, Apple Music® and News, and the new Home app, which lets you simply and securely set up, manage and control your home all in one place. Multitasking features including Slide Over, Split View and Picture-in-Picture help you do even more.

Pricing & Availability
iPad comes in silver, gold and space gray and starts at $329 (US) for the 32GB with Wi-Fi model and $459 (US) for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores. For more information, please visit apple.com/ipad.
iPad is available to order beginning Friday, March 24, from Apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorized Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
Polyurethane Smart Covers for iPad are available for $39 (US) in charcoal gray, white, midnight blue, pink sand and (RED) at Apple.com and Apple Stores.
iPad mini™ 4, available in silver, gold and space gray, now offers more capacity for the same price starting at $399 (US) for the 128GB Wi-Fi model and $529 (US) for the 128GB Wi-Fi + Cellular model at Apple.com and Apple Stores.
Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPad by setting up email, showing them new apps from the App Store and more.
Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store®.
Battery life depends on device settings, usage and other factors. Actual results may vary.
LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
Apple Pay is not available in all markets. For a list of Apple Pay countries, click here.
In most countries.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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