Apple design guru Jony Ive might not share the stage with other execs during product introductions anymore, but he almost always stars in videos that explain the designs behind a new iPhone, MacBook, or other Apple products. That’s why many comedians have taken to YouTube to come up with hilarious fake iPhone commercials that mimic the promotional videos Apple makes with Ive. But McDonald’s may have just beaten everyone when it comes to trolling Apple. Not only did the fast food chain come out with a commercial that’s based on an Ive clip, but the video actually promotes a new McDonald’s product, the Suction Tube for Reverse Axial Withdrawal.
If that’s too complicated, then you can refer to it simply as STRAW. But make no mistake, the McDonald’s STRAW isn’t your average straw. No, it’s much more than that. It’s a device conceived so a restaurant patron can simultaneously enjoy tastes of two different beverages at the same time.
Okay, it’s a straw made specifically for the Chocolate Shamrock Shake, so that you can suck both flavors at the same time rather than switching between chocolate and mint. The device is definitely ingenious, and it does deserve recognition. Maybe it’s not an iPhone-grade innovation, a device “so revolutionary, it changes everything,” but it’s close, as McDonald’s explains in its video.
The trolling at Apple’s expense, right down to the British accent and the overuse of superlatives, is perfect. What’s also hilarious is that McDonald’s makes sure that the viewer understands this is a real product, not just a clever way to laugh at a company that’s not even a McDonald’s competitor.
The STRAW is quite impressive itself, and you’ll be able to find it soon at McDonald’s locations across the country. Check out McDonald’s clip below.