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Here come Snapchat’s most annoying ads yet

Published Jun 14th, 2016 7:45AM EDT
Snapchat Ads

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Now that Snapchat has become one of the hottest messaging apps in the world, it’s time to do what every messaging app has done before it: figure out how to make money. Some apps have been more successful than others, but there are a few things they’ve all had in common as they look to better monetize their massive users bases. Among those common threads, a flood of new advertising is always in there somewhere, and Snapchat has apparently now reached that stage in its life cycle.

Snapchat users, get ready to be annoyed.

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We have good news and bad news, Snapchat fans. The good news is that Snapchat isn’t going to inject ads into your friends’ stories, as some people feared the company might. At least, not for now.

The bad news is that as you swipe from one story to the next, you’ll now find giant full-screen ads waiting for you between stories.

These transitional ads will be catered to Snapchat’s core audience so you can expect plenty of #brands attempting to connect with #millennials in the most annoying ways possible. The new ads will also have sound enabled by default, which should be fun. Adweek reports that the ads will play a big role in Snapchat’s attempt to rapidly grow its business. The company pulled in $59 million in 2015, but it hopes to grow that to between $250 million and $350 million in 2016, and between $500 million and $1 billion by next year.

That’s an incredibly ambitious goal, and you can expect ads to play a major role.

The Snapchat app got a big redesign last week and these new ads will become a central feature of the new design. Snapchat also announced a new “Snapchat Partners” API that will allow companies to place and manage ads more easily.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.