Can you feel the Game of Thrones fever? Everywhere you turn, there’s talk about the upcoming premiere of HBO’s sixth season, with fans honoring the show in unique ways. Moleskine.com this week came up with a unique way to promote the show: it created the opening sequence using props made out of paper.

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Why is Moleskine remotely interested in promoting a TV show like that? Well, when you sell Game of Thrones themed paper notebooks, you’re probably looking at ways to make them go viral.

According to CNET, Moleskine used 7,600 individual paper cutouts – Earth Day, who? – and filmed the moving parts using stop-motion technology. Yes, the paper castle has moving parts. It probably took a lot of time to do it, and plenty of paper. But the end result is indeed epic:

Even more impressive is the making-of video that shows the Moleskine artists behind this epic performance at work:

Meanwhile, the limited edition Game of Thrones Moleskin notebooks feature symbols from the three dominant families of the show, including Stark, Lannister, and Targaryen.

That said, Game of Thrones returns this Sunday on HBO, and you’ll be able to watch it free of charge – click this link to find out how to do it.

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