Google offers some of the most widely used online products in the world, and they’re almost all free. Of course “free” is never actually free — the company earns money by serving advertisements to its users and by collecting data about those users to ensure its ads are well targeted. How evil! The company always tweaks products in an effort to get the most buck for its bang, and now it looks like we’re about to see one of the biggest changes in a long time to the way ads are displayed on Google search results pages.
Long story short: Get ready to scroll.
As was first reported by The SEM Blog, Google is in the process of rolling out a huge change to the way it displays advertisements on Google.com. Currently, search results pages typically show one or two ads at the top along with several additional ads in the sidebar on the right.
Moving forward, here’s what you’re going to see instead:
That’s right, four ads at the very top of your search results and a bunch of Google product listing ads in the sidebar.
There are clearly pros and cons to the new layout, though most of the pros will be enjoyed by Google and its advertising partners. In fact, if a user searches for something on a PC with a small display and low resolution, there’s a chance he or she will have to scroll before seeing any results that aren’t sponsored.
According to the report, this change is already rolling out and it will take place across all regions.