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The stupidest hot take on Apple I’ve seen in a long, long time

Updated Dec 19th, 2018 9:12PM EST
Worst Apple Analysis Ever Tim Cook

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One of the reasons I always hated Joe Morgan as a TV baseball analyst was his tendency to psychoanalyze players who weren’t doing well. I distinctly remember one time when he attributed Alfonso Soriano hitting an infield popup to feeling nervous about living up to the big new contract he’d just signed with the Cubs.

You’d like to think that such armchair pseudo-psychoanalysis wouldn’t have any place in the world of business journalism, where you’re supposed to rely on empirical evidence of some kind to diagnose a company’s prospects. However, a hot take posted over at StreetInsider wonders whether investors should be worried because Tim Cook deleted his blurry Super Bowl photo that was roundly mocked by the entire web.

MUST READ: All the best apps on my iPhone are made by Google and Microsoft

Be warned: Staring directly into this take may cause permanent eye damage:

Investors might also be wondering about Cook’s capacity for criticism. While the Super Bowl photo may not have been the greatest, did Cook remove it due to personal distress over mass duress? Did Internet bullying unnerve the head of the world’s most valuable company?

Cook deleting the photo might not really mean much, but it is interesting to think about why the photo was deleted. No explanation has been given so far.

Yeeee-owwwza! I singed my eyebrows looking at that take! That is positively scorching!

In all seriousness: I’m pretty sure that Tim Cook knows how to handle criticism. He did work for years under Steve Jobs, who was not known for pulling punches or sparing feelings. If anything, he probably deleted the photo because it made it seem like the iPhone 6s had a really crappy camera. I mean, it was a bad, bad photo:

None of this is to say there aren’t some legitimate concerns about Apple right now, but one of them almost surely isn’t Tim Cook’s third-rate Super Bowl photo.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.