T-Mobile has released its Super Bowl ad a little bit early and it’s actually a pretty clever “remix” of Drake’s already classic “Hotline Bling” video. Basically, it shows what would have happened if “Hotline Bling” were rewritten by wireless carrier executives who like to make you sign two-year contracts and charge you overage fees for using too much data.
When Drake starts singing, “Call me on my cellphone…” the telecom execs interrupt him and ask him to change up the lyrics so they include phrases such as “device eligible for upgrade after 24 months” and “streaming music will include data charges.”
The tagline for the ad is that “other wireless carriers ruin everything” — but not the “Un-carrier,” of course, with its trailblazing Jump and Music Freedom initiatives.
Check out the whole ad for yourself below.