You know how you’ve been feeling bad all these years for using your friend’s Netflix login instead of opening your own account? Well it turns out you shouldn’t feel bad at all because Netflix is totally cool with it. Seriously!

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Netflix is widely known for being a very consumer friendly company. While some companies spend more time trying to project the image of being pro-user than they do actually trying to better the user’s experience, Netflix is constantly working to improve the user experience. In fact, Netflix wants to make its users happy so badly that the company apparently doesn’t even care whether or not they pay.

“We love people sharing Netflix,” Netflix CEO Reed Hastings said while speaking at the annual Consumer Electronics Show this week in Las Vegas. “That’s a positive thing, not a negative thing.”

Hastings went on to explain that people who share accounts often go on to become paying Netflix subscribers themselves. He used the example of a parent sharing a login with a child. According to Hastings, that child will usually grow up and become a Netflix subscriber him or herself.

The most interesting part of Hastings’s stance is the fact that Netflix accounts now support profiles for family members, so different users can log into accounts on the same device and get their own unique viewing history. Despite the existence of that family friendly feature, Netflix is apparently still happy to let people share their logins with others in the hopes that it will ultimately lead to even more paying customers.

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