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iPhone 6s launch sales in Japan weaker than iPhone 6, report says

Updated Oct 5th, 2015 7:27AM EDT
iPhone 6s Sales Launch
Image: Zach Epstein, BGR

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The iPhone 6s is currently available in a dozen markets around the world, with Apple having sold more than 13 million units during the opening weekend, a new record for the company. However, some reports insist the two new phones are not as popular with consumers as their predecessors. In Japan, current estimates say iPhone 6s and iPhone 6s Plus sales during the opening weekend were 10% to 15% weaker than iPhone 6 series last year.

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The news comes from research firm BCN quoted by Digitimes. Specific iPhone 6s sales numbers have not been offered for the region.

It appears that Japanese telecom NTT DoCoMo said that its iPhone 6s and iPhone 6s Plus sales were strong, but that popularity and the number of people who lined up outside stores were both weaker than last year. The carrier suggested that the lower popularity can be explained by the fact that its local stores have announced the dates that they may receive new inventory, and that’s what delayed inventory.

Meanwhile, the Nikkan Kogyo Shimbun newspaper said that research firms do not start accounting Japan iPhone sales unit October, suggesting there’s optimism regarding iPhone 6s demand.

Reports last week also painted a rather puzzling picture for the iPhone 6s’ ability so help Apple shatter its Christmas quarter iPhone record. Some Apple suppliers are reportedly bracing for record sales while others say that certain iPhone parts orders from Apple will be cut.

Before the iPhone 6s official announcement, some analysts predicted that Apple might not be able to beat the 74.5 million iPhone sales record from last Christmas, though Apple is still seen selling a similar number of devices this year.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.