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Amazon: Prime Day broke sales records, exceeded Black Friday 2014

Published Jul 16th, 2015 12:40PM EDT
Amazon Prime Day Sales Records

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You may have hated all the junk Amazon tried pawning off on you this week as part of Prime Day… but you bought it all up anyway. Amazon has just announced that its first-ever Prime Day smashed its previous records for the most items sold in a day, including last year’s Black Friday sale. In total, customers ordered an estimated 34.4 million items on the day, which is a truly remarkable number given how much people complained about the quality of the items on sale.

RELATED: The ultimate Prime Day humiliation

Here, according to Amazon, are the highlights of the sale:

  • Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever
  • Fire tablet sales on Amazon exceeded sales on Black Friday last year
  • Members ordered thousands of e-readers and thousands of Echos in just 15 minutes
  • 56,000 Lord of the Rings: The Motion Picture Trilogy sets
  • 47,000 Televisions sold, which was 1300% year-over-year growth
  • 51,000 Bose Headphones, compared to 8 the previous Wednesday
  • 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday
  • 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday
  • 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday
  • 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to 121 the previous Wednesday
  • 10,000 Meguiar’s X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday

So congratulations, Internet: Your angry missives about Amazon selling nothing but junk did absolutely nothing to stop it from smashing sales records.

Check out Amazon’s full press release here.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.