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The Funniest Thing You’ll See Today: Jimmy Kimmel Makes LA Juice Drinkers Look Like Idiots

Published Jul 3rd, 2015 11:15AM EDT
Jimmy Kimmel Fake Cold Pressed Juice
Image: Jimmy Kimmel Live

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Health food crazes are nothing new in California, but one of the latest is especially ridiculous. Consumers are paying $10 (or more) for a single bottle of something called cold-pressed juice, but there’s no real evidence substantiating the belief that we absorb more nutrients from cold-pressed juice than we do from juice that went through a standard blender.

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In this classic video, Jimmy Kimmel proves that not only are Californians willing to pay for anything that is supposedly healthier than the alternative, but that no one really knows what cold-pressed juice is supposed to taste or look like.

In order to do so, the Jimmy Kimmel Live crew created its own juice company, appropriately called jüce. Rather than carefully squeezing and crushing the fruit in a specialized cold-press juicer, they just crushed up a bunch of Fun Dip, Tang, Creamsicles and Skittles and mixed them with water.

The results are as amazing as you’d expect. Watch below:

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.