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Ben & Jerry’s brilliantly parodies Apple’s ‘1984’ ad in promotion for its new BRRR-ito

Published Apr 18th, 2015 11:00AM EDT

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Apple’s “1984” ad is justifiably one of the most famous in the history of tech and it’s also wonderfully easy to parody. Ben & Jerry’s has done one of the best parodies of this iconic ad that we’ve ever seen to help promote its new BRRR-ito ice cream sandwich.

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It starts off with several dazed-looking men sitting in a gray room and staring at a screen that’s projecting an image of a boring old ice cream sandwich. An athletic young one then sprints into the room and tosses the BRRR-ito at the screen hammer throw-style, which results in an explosion that blows everyone’s mind.

This caption then comes up: “On April 20th, Ben & Jerry’s will introduce the BRRR-ito. And you’ll see why 4.20 will be exactly like ‘4.20.’”

In all, a brilliant homage to a classic ad. Check out the whole thing below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.