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AT&T is the first carrier to confirm it will sell the world’s sexiest new Android watch

Updated Mar 1st, 2015 9:28AM EST
LG Watch Urbane Launch

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Smartwatch fans have precious few choices when it comes to devices that don’t look like a terrible cross between a Swatch watch and a Casio wrist calculator. Beginning soon, however, that is going to change. Apple is expected to announce Apple Watch launch details during its event on March 9th, and the device will begin shipping in April, according to earlier comments made by Apple CEO Tim Cook.

And soon, U.S. consumers will have another beautiful choice for a smartwatch thanks to a new announcement from LG and AT&T on Sunday.

DON’T MISS: A gorgeous Android Wear smartwatch is about to take on the Apple Watch

LG confirmed from Mobile World Congress in Barcelona, Spain that AT&T will soon begin selling the LG Watch Urbane in the coming months. No specific release date or pricing were confirmed, but the device is the first Android Wear watch that actually looks like it could be an entry-level luxury timepiece.

“AT&T is excited to add the LG Watch Urbane to its industry leading selection of wearables,” said AT&T’s SVP of marketing Jeff Bradley. “LG Watch Urbane combines the style of a classic timepiece with the latest technology that makes it easy to stay connected on-the-go. It’s stylish, cutting edge and convenient, so you can wear it to nearly any occasion and still receive notifications that matter most.”

The full announcement can be found below.

AT&T FIRST U.S. CARRIER TO CONFIRM IT WILL OFFER THE LG WATCH URBANE

BARCELONA, March 1, 2015 – AT&T1 announced that it will offer the LG Watch Urbane in its retail stores and on http://www.att.com. Pricing, availability and further details will be announced at a later date.

LG Watch Urbane Features

The LG Watch Urbane features a premium metal design with a more formal, thinner profile. The full circle P-OLED display provides you with a seamless balance of classic design while optimizing the display area. Replaceable2 22mm stitched leather straps give you additional style options and choices. Key notifications,3 social media updates and daily schedules can be displayed by just saying, “Ok Google” to search for the information you need. Designed for both luxury and durability, the LG Watch Urbane has a water resistant rating that is good up to 1 meter for 30 minutes.4 Make strides and get ahead by tracking your progress with a built-in PPG Sensor.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.