Apple’s iTunes is already a hugely popular digital content source for iPhone, iPad, Mac and Windows users, and things might get even better for European iTunes account holders, CNET reports. The iPhone maker has been forced to update its iTunes terms of service in order to add a “14-day, no-questions-asked return policy for all content purchased through iTunes, the App Store and iBooks,” as the publication puts it.
“Right of cancellation: If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code,” the new refund terms read.
The company’s decision to add this particular refund window for all iTunes purchases made in countries part of the European Union comes following a new Consumer Rights Directive that came into effect this June in the region, asking businesses to extend the return policy for goods and services to a 14-day period instead of the previous 7-day requirement.
Apple has yet to add the same refund window to other markets. As for Google, the company has a two-hour refund window for media and app refunds worldwide, but it’s yet to implement the new 14-day refund change in EU countries.