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Ghosts of Christmas past: Apple spent Christmas in the 1990s bashing Microsoft in ads

Published Dec 26th, 2014 2:45PM EST
Apple Vs Microsoft

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Today, Apple is above it all. The company has retired its gloves for the time being, and it lets companies like Microsoft and Samsung land unanswered blows while Apple just sits back and enjoys being the most valuable technology company in history. It’s easy to stay quiet when your success does the talking, so Apple takes a different approach to commercials for the holidays now, and releases ads meant to move us.

Apple definitely didn’t always take the high road, though. The company used to pick fights all the time with its more successful rival Microsoft, and today we’re going to take a look back at how Apple spent the Christmas holiday back in the 1990s.

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The infamous “I’m a Mac” ads starring Justin Long weren’t the first TV commercials in which Apple bashed Microsoft. In fact, the company has a long history of setting its sights on Microsoft and its products, and Wired recently took a look back at one of Apple’s Christmas commercials from the early 1990s.

There’s really no need for an introduction. Here’s the full commercial:

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.