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BlackBerry’s 2014 roadmap leaks – is there anything to get excited about?

Updated Dec 19th, 2018 8:50PM EST
BlackBerry Passport Release Date

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BlackBerry fans hoping that the second half of 2014 might include a few surprises are in for a bit of a letdown. BlackBerry fan blog N4BB has leaked what it claims to be an authentic 2014 roadmap for BlackBerry device launches, and sadly, there is precious little to get excited about.

It looks like only two noteworthy BlackBerry phones will launch in the second half this year, and we already know about both of them. The first is the peculiar and boxy BlackBerry Passport, and the second is the peculiar and less boxy Porsche Design BlackBerry “Khan” P’9983. Both phones appear set to be released late in the third quarter this year.

That’s it.

The same slide deck reveals that BlackBerry is taking a four-pronged approach to the smartphone market now, addressing what the company has identified as four key groups of smartphone users.

Will the two phones BlackBerry has yet to launch this year and the company’s new four-pronged strategy pay off? BlackBerry shares are up nearly 35% so far in 2014, so investors certainly appear to be confident that BlackBerry is on the proper path.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.