Samsung has had a great deal of success with its Galaxy line of smartphones over the past few years, but Apple always seem to stay one step ahead in many of the most important metrics. After a relatively disappointing launch for the Galaxy S5, Samsung looked poised for another tough quarter, but according to a report from Strategy Analytics, Samsung overtook Apple in the global LTE smartphone market in Q2.
The report states that Samsung took 32.2% of the market share with 28.6 million LTE-capable smartphone sales between April and June while Apple’s share fell from 40.5% to 31.9% over the same period.
Although the release of the Galaxy S5 was certainly a huge factor in Samsung’s success, the South Korean vendor also has several low-end LTE devices on the market around the world, whereas Apple has yet to release a budget iPhone. As The Chosun Ilbo notes, it’s also likely that many consumers are simply waiting until the iPhone 6 launches to decide whether or not to upgrade.
Nevertheless, it’s an important victory in a very tumultuous year, but between the upcoming release of the iPhone 6 and the increasingly competitive low to mid-range smartphone market, it might take more than a formidable Galaxy Note 4 for Samsung to maintain its momentum throughout the rest of the year.